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Marketing & retailing

Turn up contrast for better e-cig advertising, research suggests

Written by || 12th January 2017 || Marketing & retailing , News analysis | Marketing and Retailing | GeographiesNew Jersey New York North America United States

Advertisements which highlight the differences between e-cigarettes and tobacco may be more effective at promoting e-cigs than those which play up their similarities, a new study suggests.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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