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Marketing & retailing

TV, point of sale dominate European e-cigarette advertising

Written by || 30th June 2015 || Marketing & retailing , News analysis | Companies | Marketing and Retailing | GeographiesEurope

European consumers see TV ads for e-cigarettes nearly as often as point-of-sale promotions, but there is a significant divide between east and west in terms of frequency and impact, according to a new report.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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