Flavour important for under-age U.S. vapers

Most underage vapers in America prefer the taste of mint, clove, fruit, chocolate, or alcohol to plain nicotine juice. More than 80 per cent of the 1,450 teenage respondents who had experimented with e-cigs said that their first ever puff was flavoured. The only products more likely to be flavoured when teens first tried them were hookahs (88.7%), according to » Continue Reading.

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Jon Bruford

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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Flavour important for under-age U.S. vapers

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