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Marketing & retailing

UK advertising code could allow e-cig brands to make health claims

Written by || 6th October 2016 || Marketing & retailing , News analysis | Companies | Marketing and Retailing | Policy and Politics | Regulation and Legislation | GeographiesEurope United Kingdom

A new UK government body consultation will look at possibilities for new rules on e-cigarette advertising in the UK including whether limited health claims should be permitted for non-medically licensed e-cigs.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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