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News analysis

UK ASA rules against using affiliate programmes to promote vape products

Written by || 28th June 2024 || News analysis | Marketing and Retailing | Regulation and Legislation | GeographiesEurope United Kingdom

Vaping brands effectively cannot use affiliate referral systems to promote their products in the UK, according to a series of rulings by the Advertising Standards Authority (ASA).

The ASA ruled on three vaping websites that promoted their affiliate programmes as part of a wider piece of work based off intelligence gathered by the ASA. The three brands concerned were JAC Vapour, Juicemate and Apollo Vapes.

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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