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This report focuses on the nicotine consumption journey in the UK by analysing the time periods for which each respondent has used tobacco alternatives – such as vaping products and nicotine pouches – in addition to the time they have used traditional cigarettes. It aims to identify patterns and gain insight into what a typical nicotine journey looks like in the UK and users’ reasons for switching from one nicotine alternative to another.
ECigIntelligence collected responses from a total of 1,315 adult users who have tried vaping and/or nicotine pouches at least once. Data was collected in May and June of 2022 via a third-party consumer panel provider, and demographic quotas were set for the data collection.
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Table of contents
- Executive summary
- Introduction
- Current vapers and nicotine pouch users
- First nicotine experience
- Reasons to try nicotine alternatives for the first time
- The free sample success
- Quitting nicotine with the aid of vaping
- Who tries tobacco alternatives?
- The context of using nicotine pouches
- Former vapers’ journey
- Quitting nicotine
