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UK: consumer survey – a journey analysis of vaping and nicotine pouch usage

This report focuses on the nicotine consumption journey in the UK by analysing the time periods for which each respondent has used tobacco alternatives – such as vaping products and nicotine pouches – in addition to the time they have used traditional cigarettes. It aims to identify patterns and gain insight into what a typical nicotine journey looks like in the UK and users’ reasons for switching from one nicotine alternative to another.

ECigIntelligence collected responses from a total of 1,315 adult users who have tried vaping and/or nicotine pouches at least once. Data was collected in May and June of 2022 via a third-party consumer panel provider, and demographic quotas were set for the data collection.

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Stefan Plesa

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