UK ministers consider advertising policy – both their own and PMI’s

The British government is keeping an eye on the advertising of heated tobacco products such as IQOS, while defending reduced budgets for its own smoking cessation advertising in recent ministerial testimony to a committee on e-cigarettes.

Junior health minister Steve Brine said the government had spent about £1.5m in 2016-17 and an estimated £2m in 2017-18 on social marketing campaigns. This included Stoptober, which last year recommended e-cigarette use for the first time. “I think that made excellent use of the resources available,” Brine said.

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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