In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours. ...
Restricted content. Do you want to read more?
Sign up NOW for 7 days FREE TRIAL and access our briefings section