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This report focuses on the nicotine consumption journey in the US by analysing the time periods for which each respondent has used tobacco alternatives – such as vaping products and nicotine pouches – in addition to the time they have used traditional cigarettes or smokeless tobacco (such as chewing tobacco or snus). It aims to identify patterns and gain insight into what a typical nicotine journey looks like in the US and users’ reasons for switching from one source of nicotine to another.
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Table of contents
- Executive summary
- Introduction
- Current users of tobacco alternatives
- First nicotine experience
- Reasons for trying nicotine alternatives for the first time
- The free sample success
- Who tries tobacco alternatives?
- The journey between smoking and tobacco alternatives
- Former users’ journey
- Quitting nicotine
