LATEST ALERTS
E-cigarette giant Juul is being sued at a rapid pace in courts across the US. Hundreds of people have filed suit as individuals, claiming personal injury or death were caused by Juul’s products. Many state governments have also filed suits, while many more states continue to investigate the company. This report looks at these in detail, covering the various common claims, Juul’s response and provides our analysis of what we expect to happen next.
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Table of contents
- Introduction
- Lawsuits brought by states
- Common claim 1: Deceptive or unfair trade practice
- Common claim 2: Public nuisance
- Common claim 3: False advertisement
- Lawsuits brought by individuals and school districts
- Juul’s response
- Big Tobacco 2.0?
- Master settlement or ‘fight, fight, fight’?
- What do we expect next?
