Industry insiders have suggested the UK government should raise the nicotine limit for e-cigarettes, promote vaping, and legalise snus as part of the country’s post-Brexit regulatory reforms if it hopes to reach its smoke-free ambition.
Liam Humberstone, technical director of Totally Wicked, told ECigIntelligence: “The biggest and most obvious change to undertake in tobacco reform would be to allow smoking cessation stakeholders to promote vaping in a brand-neutral manner.
“Probably smaller in terms of overall impact, but very beneficial in terms of reaching the minority of very heavily dependent smokers, would be a review of the nicotine strength cap of 20 mg per ml,” he added.
...Restricted content. Do you want to read more?
Industry insiders have suggested the UK government should raise the nicotine limit for e-cigarettes, promote vaping, and legalise snus as part of the country’s post-Brexit regulatory reforms if it hopes to reach its smoke-free ambition.
Liam Humberstone, technical director of Totally Wicked, told ECigIntelligence: “The biggest and most obvious change to undertake in tobacco reform would be to allow smoking cessation stakeholders to promote vaping in a brand-neutral manner.
“Probably smaller in terms of overall impact, but very beneficial in terms of reaching the minority of very heavily dependent smokers, would be a review of the nicotine strength cap of 20 mg per ml,” he added.
...Are you already a subscriber? login here
Need help?
Contact a sales representative right now and don’t wait
Erik Galavis
+34 654 320 547
Email Erik