Vape advocates say Brexit provides UK with an opportunity it hasn’t yet taken

Industry insiders have suggested the UK government should raise the nicotine limit for e-cigarettes, promote vaping, and legalise snus as part of the country’s post-Brexit regulatory reforms if it hopes to reach its smoke-free ambition.

Liam Humberstone, technical director of Totally Wicked, told ECigIntelligence: “The biggest and most obvious change to undertake in tobacco reform would be to allow smoking cessation stakeholders to promote vaping in a brand-neutral manner.

“Probably smaller in terms of overall impact, but very beneficial in terms of reaching the minority of very heavily dependent smokers, would be a review of the nicotine strength cap of 20 mg per ml,” he added.