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News analysis

Vive la Veev – PMI plans more e-cigarette roll-outs after good first quarter results

Written by || 25th April 2022 || News analysis | Major brands | GeographiesCroatia Czech Republic Europe Italy North America Russia Ukraine United States World

Philip Morris International (PMI) is continuing to support sales and promotion of its Iqos Veev vaping product, with further market roll-outs planned this year.
The tobacco giant revealed during the presentation of its first-quarter results that it saw promising results in its vaping category.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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