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News analysis

Vuse in full sail with BAT’s vapour volume up 70% year-on-year in first half of 2021

Written by || 28th July 2021 || News analysis | Companies | Major brands | Europe United Kingdom

British American Tobacco (BAT)’s revenue from its new category portfolio rose by 40.4% year-on-year to £883m in the first half of 2021, driven by the post-pandemic recovery of its vapour segment
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“Vuse in full sail with BAT’s vapour volume up 70% year-on-year in first half of 2021”








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    Antonia Di Lorenzo

    Assistant news editor
    Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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