British American Tobacco (BAT) enjoyed a 45% rise in revenue from its new products category in the first half of the year, with strong momentum shown by its Vuse e-cigarette range.
The London-based manufacturer reported adjusted revenue up 3.7% on a constant currency rate basis to £12.87bn for H1 2022 compared to last year. The company said growth in new categories contributed to this, with vapour revenue up 48% to £590m due to an 18.6% growth in 10 ml pod units on a volume basis to 292m.Â
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.
Our Key Benefits
The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.
ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.
Stay informed of any legal and market change in the sector that impacts your organisation
Maximise resources by getting market and legal data analysis daily in one place
Make smart decisions by understanding how the regulatory and market landscape evolves
Anticipate risks in your decisions by monitoring regulatory changes that impact your organization
Thanks for getting in touch with us
Please leave your enquiry and we will get back to you within 24 hours
"*" indicates required fields
Start your FREE trial
Get 7 days of FREE platform access: Demo our data contents without commitment
LATEST ALERTS
