New Zealand’s ban on cigarette sales to people born after 1st January 2009 may look like a dry run for complete prohibition. But there’s a crucial difference, really: the law (which doesn’t apply to e-cigarettes or heated tobacco, though pouches are already illegal) will still allow for combustibles to be legally available to older people.
As a result, it will be a test not so much of prohibition itself as of the authorities’ effectiveness in controlling what could be an exceptionally ubiquitous black market – and of the interest that the generation about to turn 14 actually has in smoking.
Sign up to access our business and regulatory briefings and get the most updated news, insights and our expert analysis to keep you on top of worldwide industry trends.
By signing up you agree to our Terms and Conditions Please note trial access may take up to 24 hours to be granted as access must be qualified by a member of the ECigIntelligence team.