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News analysis

WHO calls for flavour bans and further restrictions on all novel nicotine products

Written by || 16th May 2025 || News analysis | Flavours | Health and science | Regulation and Legislation | GeographiesWorld

All flavours should be banned for nicotine products, according to the World Health Organization (WHO).

The international organisation has called for greater restrictions on novel nicotine products, including a ban on flavours, increased regulation of advertising, limits on hardware design, and plain packaging requirements being implemented across the board.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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