Why BAT could get two HnB devices to the US market before IQOS

British American Tobacco (BAT) may get two heated-tobacco products onto the US market before IQOS can be launched there, thanks to its decision to take a different route to FDA approval

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Daniel Mollenkamp

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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Why BAT could get two HnB devices to the US market before IQOS

Daniel Mollenkamp

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