Altria reports progress with Njoy and rapid expansion of in-store distribution

Altria will look to support expansion plans behind its $2.75bn acquisition of the Njoy e-cigarette brand in the new year.

During the presentation of its financial results for the year and the fourth quarter, the firm said it saw an increase in the distribution of Njoy Ace to 75,000 stores, surpassing its previously announced goal of 70,000 – an increase of 40,000 stores since the completion of the Njoy transaction.

The stores where Njoy is now present count for around 75% of e-vapour volume and 55% of cigarette volume sold in the US multi-outlet and convenience channel, Altria said.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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