E-liquids driving revenues: Russia vape store survey

In our latest look at how vape stores are faring in Russia, we find that the bigger share of revenue is generated by e-liquids rather than hardware, and the popularity of zero nicotine and bigger bottles of e-liquids has increased since last year. The best-selling e-liquid brand generated, on average, around a quarter of the revenue in the e-liquid category, while there is a higher consolidation of the most popular hardware brands than last year. Starter kits remain the most popular hardware category.