In our latest look at how vape stores are faring in Russia, we find that the bigger share of revenue is generated by e-liquids rather than hardware, and the popularity of zero nicotine and bigger bottles of e-liquids has increased since last year. The best-selling e-liquid brand generated, on average, around a quarter of the revenue in the e-liquid category, while there is a higher consolidation of the most popular hardware brands than last year. Starter kits remain the most popular hardware category.
Sign up to access to our business and regulatory briefings and get the most updated news, insights and our expert analysis to keep you on top of worldwide industry trends.