E-cigarettes in Europe: data on market trends and the regulatory landscape

20th January 2025: Belgium: The Federal Public Health Service (FPS) for Health, Food Chain Safety and the Environment has updated the lists of positive and negative e-cigarette product notifications.
17th January 2025: Poland: The Ministry of Health has made public a draft bill that aims to ban the sale to under-18s of all types of e-cigarettes and e-liquids, regardless of their nicotine content. The legislative proposal also bans distance sales and sales via vending machines. The bill subjects nicotine-free e-cigarettes to the same restrictions that were applicable to nicotine-containing ones.
16th January 2025: Russia: The Russian Ministry of Industry and Trade has drafted a governmental decree proposing to ban the sale of nicotine-containing products – including e-liquids, disposable e-cigarettes and heated tobacco consumables – sold at a price below the minimum sale price from 1st September 2025. The proposed decree aims to block sales at the checkout, and the operator of the state information system would refuse to accept documents for labelling goods for the turnover of nicotine-containing products if the actual selling price was lower than the minimum price calculated according to the law, the Ministry of Industry and Trade said.
16th January 2025: Russia: A bill seeking to ban the retail sale of vapes and e-liquids in Russia is planned to be included in the draft work plan of the State Duma (lower chamber of the parliament) for March 2025, media reports. The initiative was drafted by the Communist Party faction. The bill proposes to ban wholesale and retail sale of nicotine, including synthetic nicotine, or its derivatives, including nicotine salts, as well as nicotine-containing and nicotine-free e-liquids and devices for their consumption. Yesterday (15th January), the head of the State Duma Committee on Health Protection, Sergey Leonov, said the committee certainly supports a complete ban on vaping products, but this position must be coordinated with the government. “Our most important task with the government is to find common ground and resolve this issue once and for all,” said Leonov.
16th January 2025: EU: New commissioner for health and animal safety Olivér Várhelyi has outlined his policy priorities for his five-year mandate. While not explicitly addressing tobacco and nicotine products, Várhelyi has said that he will set preventive health as a priority in his mandate, and will intend to create a European Cardiovascular Health Plan, “similar to the Beating Cancer Plan but even more operational”.
15th January 2025: EU: Cypriot member of the European Parliament (MEP) Loucas Fourlas, from the European People's Party Group (centre-right), has submitted a parliamentary question to the European Commission (EC) asking for its view on the dangers that e-cigarettes pose to public health, and whether the Commission intends to take action to establish a uniform European framework to regulate electronic cigarettes.
14th January 2025: Belgium: The Federal Public Health Service (FPS) for Health, Food Chain Safety and the Environment has updated the lists of positive and negative e-cigarette product notifications.
14th January 2025: Greece: The Ministry of Health has updated the list of notified e-cigarette products. The list now contains 62,973 vapour products, including devices, disposables and refill containers.
13th January 2025: Germany: The Greens (centre-left), currently in the ruling coalition with the Social Democratic Party of Germany, has recently published its Government Programme 2025. In it, the party pledges to ban flavours in electronic cigarettes. The Greens currently rank fourth in election polls.
13th January 2025: Germany: The Social Democratic Party of Germany (SPD, centre-left), currently in the ruling coalition, has published its election manifesto ahead of the 23rd February 2025 elections. In it, the party advocates for stricter regulations, advertising restrictions and age limits for disposable e-cigarettes and new types of nicotine products. The party also wants to raise awareness of the products' dangers with educational campaigns and preventive measures in schools. The SPD is currently ranked third in election polls.
13th January 2025: Lithuania: When commenting on the Belgium disposable e-cigarette ban, the chairman of the Parliamentary Commission on the Prevention of Addictions, Saulius Čaplinskas, said that banning or restricting e-cigarettes, both disposable and reusable, would be the right step, media reports. Additionally, according to Lina Šukytė-Korsakė, chairwoman of the Health Affairs Committee, tightening the trade in these products would be a priority issue for the committee. However, the Ministry of Health has specified that it is not currently considering any such restrictions yet.
13th January 2025: Lithuania: Following tobacco law compliance checks in December 2024, the Department of Drug, Tobacco, and Alcohol Control (NTAKD) has applied enforcement measures to 16 economic entities for various reasons: five associated with the ban on supplying flavoured e-cigarettes, one for incomplete product information, and ten for exceeding the permitted e-liquid volume.

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