Spanish focus group highlights lack of brand loyalty among vapers
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In April 2017, ECigIntelligence conducted a focus group with five Spanish e-cig users. The participants were recruited through a chain of vape shops and using social media. The participants were asked to discuss their e-cig usage habits, their hardware and e-liquids’ preferences, as well as, their purchase channels.
The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.
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