Market and regulatory data for the vapour sector in Brazil

20th January 2025: Brazil: The Federal Highway Police (PRF) confiscated 623,437 vape products on federal highways nationwide in 2024. This marks a 150% rise from the previous year, when 246,430 units were seized. A majority of products were seized in the state of Paraná, located in the south of Brazil and bordering Paraguay. Paraguay is widely considered the main entry point for the millions of vaping devices sold and consumed illegally in Argentina and Brazil.
12th December 2024: Brazil: The Department of Consumer Protection and Defence (Procon) of the state of Goiás has asked the social media company Facebook to provide information about illegal e-cigarette advertisements on its platform and to stop all types of display or any form of advertising. The company was previously fined for allowing the advertising of products that are considered inappropriate and harmful to the health of consumers and for violating the rules issued by the competent authorities.
14th November 2024: Brazil: Yesterday, 13th November, the Industry, Commerce and Services Committee of the Chamber of Deputies discussed with stakeholders the consequences of illegal e-cigarette sales. The proponent of the discussion, member of Parliament (MP) Heitor Schuch, from the government-coalition Brazilian Socialist Party, has supported a regulation of the products, press reports, and he said that the National Health Surveillance Agency (Anvisa) “needs to get out of its comfort zone and regulate this product”. He added: “Imagine an industry with a law, rules and certification of origin that extracted nicotine, manufactured devices, and paid 70% in taxes to public funds.” It is estimated that there are around 4.5m users of e-cigarettes in Brazil, a number that is expected to grow to 7.5m by 2026.
14th November 2024: Brazil: The Department of Consumer Protection and Defence (Procon) of the state of Sao Paulo has issued a warning to Meta to stop advertising e-cigarettes on its social media platforms. The authority said it had been informed repeatedly about the advertising of products on the platforms and asked Meta to clarify the criteria for suspending advertising and to take more effective measures to prevent it from continuing to appear.
11th November 2024: Brazil: Following last month’s announcement by the Internal Revenue Service (IRS) about the suspension of the National Registry of Legal Entities (CNPJ) ID of establishments that sell, display, store or transport e-cigarettes or any other prohibited related products, in order to fight illegal activities, IRS secretary Robinson Barreirin has now publicly supported the measure, press reports. Last year, around 1.5m e-cigarettes were seized at the country’s borders, and by the end of 2024, the IRS expects to have seized more than 3m e-cigarettes.
18th October 2024: Brazil: The Internal Revenue Service (IRS) will suspend the National Registry of Legal Entities (CNPJ) ID of the establishments that sell, display, store or transport electronic cigarettes, heated tobacco or any other prohibited related products in order to fight illegal activities. Without the CNPJ, companies will not be able to carry out commercial or financial activities. The measure will take effect on 25th October.
23rd September 2024: Brazil: Following some press releases about a meeting between the National Public Health Surveillance Agency (Anvisa) and the Internal Revenue Service (IRS) on electronic cigarettes, the IRS reported that the meeting addressed its concern about the exponentially increasing volumes of e-cigarettes seized. It reported: “More than 2.5 million in 2023, which we estimate represents only 10% of what enters Brazil illegally. This possibly implies a volume of more than R$1 billion annually moved by this illegal sector in the country, which tends to encourage organised crime.” It added that the lack of perception of legality by the population and widespread acceptance makes enforcement work unfeasible.
4th September 2024: Brazil: The Senate Economic Affairs Committee's vote on the bill to regulate e-cigarettes with and without nicotine and heated tobacco products didn't make it onto the agenda for yesterday's (3rd September) session, press reports. A new date for the debate on the bill has not yet been set.
21st August 2024: Brazil: The Senate Committee on Economic Affairs removed bill 5008/2023 from yesterday’s vote schedule. The bill would legalise e-cigarettes with and without nicotine, heated tobacco products and herbal heated products, and would introduce a regulatory framework for all of these products. Bill 5008/2023 should return to the committee’s agenda on 3rd September. If voted favourably, the bill still has a long path ahead.
20th August 2024: Brazil: Today, the Senate Committee on Economic Affairs will vote on bill 5008/2023. The bill would legalise e-cigarettes with and without nicotine, heated tobacco products and herbal heated products, and would introduce a regulatory framework for all of these products. If voted favourably, the bill still has a long path ahead as it would need to be considered in plenary by senators and then reviewed by the Chamber of Deputies.
2nd August 2024: Brazil: The Senate Committee on Economic Affairs is scheduled to vote on the bill to regulate the production, import, export and marketing of e-cigarettes and heated tobacco on 20th August. The bill still needs to be approved by selected Senate committees.
22nd July 2024: Brazil: A congresswomen from the Democratic Labour Party (which is part of the government coalition) has introduced a bill to criminalise the manufacture, import and sale of e-cigarettes and heated tobacco. It punishes offenders with imprisonment of between one and three years as well as a fine. The text also forbids the consumption of products anywhere that is open to the public. The bill will now be analysed by the Chamber of Deputies' Committee.

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