E-cigarettes in the United Kingdom
As Europe’s largest vaping market, the UK is a very important country and largely supportive of vaping. This page provides all of our material relating to the UK and its vaping market. This includes all of our full-length UK market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.
Business briefing
Industry news and updates with a focus on companies and businesses in the sector
Regulatory briefing
Global legal and regulatory news and updates from the vape industry
Market reports
Detailed full-length reports including data and analysis of numerous vaping markets around the world
Regulatory reports
Thorough reports providing legal and regulatory analysis of different countries and sections of the e-cigarette industry
Pricing trackers
Online e-cig pricing guides for numerous markets around the world, updated twice a year and provided in database format
Online e-cig pricing: UK Q3 2020
15th October 2020
Regulatory trackers
Up-to-date information about current regulations around the world, presented in user-friendly maps and Excel spreadsheets
Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
Online brands tracker: UK Q1 2021
9th April 2021
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
Flavour tracker UK Q3 2020
1st February 2021
Databases
User-friendly databases with key global analysis, statistics, directories and more
Key global e-cigarette markets database: April 2021
9th April 2021
Blog
Analysis of critical issues and trending industry topics are explored in our blog
Why attempts to close the ‘gateway’ could lead to more smoking by kids, not less
2nd April 2021
Blog |
Charts and infographics
A brief highlight of what can be found in our full-length e-cigarette market reports
Shake and vape average spend UK
21st August 2020
Some e-cigarette facts in the UK
E-cigarettes and e-cig products containing nicotine are regulated under the Tobacco and Related Products Regulations 2016. These provisions came into force on 20th May 2016 in time to transpose the TPD. The implications of the UK’s departure from the EU, generally known as Brexit, are also analysed in this section. The devolved parliaments of Northern Ireland, Wales and Scotland have imposed or are in the process of imposing regulations for e-cigs in addition to those imposed by the TPD.
The UK has one of the most developed bricks-and-mortar markets for e-cigarettes in the world, with around 50% of sales coming through vape stores and is characterised by a large number of chain vape stores.
Pre-filled e-cigarettes are gaining ground globally thanks to their simplicity to operate, accessibility through mainstream retail channels and improvement at fulfilling their main purpose – to replace the use of traditional combustible cigarettes. Open system devices are the most popular form factor in the UK, with over 60% of the vaping population using them. Refillable pod devices are gaining ground in the market thanks to their simplicity to operate compared to basic and advanced open system devices.
