Market and legal data for the vaping sector globally

14th November 2024: Global: The World Health Organization (WHO) 2025 World No Tobacco Day campaign, “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products”, will focus on revealing tactics these industries use to make products more attractive, especially to children. The campaign will highlight what it calls “Glamorized Marketing”, “Deceptive Designs”, and “Coolants and Additives” that enhance product appeal and hinder quitting efforts. The WHO recommends banning flavours, enforcing comprehensive advertising bans, and regulating product design and packaging to reduce appeal.
14th October 2024: Global: International E-waste Day is celebrated today (14th October). The yearly awareness-raising day initiated by the WEEE Forum – an international association of organisations of electronics manufacturers and importers – aims to highlight the growing issue of e-waste and promote responsible e-waste management. Products with electrical or electronic components, including vaping or heated tobacco devices with batteries, should be part of the recycling stream. This year’s slogan, “Join the e-waste hunt – retrieve, recycle, and revive!” highlights the importance of addressing the unused electronics stored in homes, which often contain valuable materials that can be recycled and given a new purpose.
10th June 2024: Global: The World Health Organization (WHO) has made public the dates in which the 11th Conference of the Parties (COP11) to the Framework Convention on Tobacco Control (FCTC) and the fourth session of the Meeting of the Parties (MOP4) to the Protocol to Eliminate Illicit Trade in Tobacco Products will take place. COP11 will take place during the week of 17th November 2025 at the Geneva International Conference Centre, while the MOP4 will be held during the week of 24th November 2025 at the WHO headquarters in Geneva.
31st May 2024: Global: Today, as every year on 31st May, is World No Tobacco Day. The focus of this year’s campaign is tobacco companies’ tactics to target under-age consumers, in particular through the use of social media campaigns and influencers, and their greenwashing tactics. The World Health Organization (WHO) has posted: “37m youth aged 13-15 use tobacco globally. This World No Tobacco Day, it is time to speak out and step in!” The WHO has published a report “on how tobacco targets youth to cash in profits, creating a new wave of addiction”.
27th May 2024: Global: The focus of this year’s World Health Organization (WHO) World No Tobacco Day (31st May) is to “give a platform to young people across the world, who are urging governments to shield them from predatory tobacco marketing tactics”. It goes on to say that “the industry targets youth for a lifetime of profits, creating a new wave of addiction. Children are using e-cigarettes at rates higher than adults in all regions and globally an estimated 37m youth aged 13 to 15 years use tobacco.”
24th May 2024: Global: Yesterday (23rd May), the World Health Organization (WHO) released a new report “highlighting how the tobacco and nicotine industry designs products, implements marketing campaigns and works to shape policy environments to help them addict the world’s youth”. The report says the tobacco and nicotine industry uses enticing flavours, colourful designs and marketing strategies as an attempt to addict young people. During the report’s press release, WHO director-general Tedros Adhanom Ghebreyesus said, in relation to the harm-reduction argument: “how can they talk about harm reduction when they are marketing these dangerous, highly addictive products to children”. The WHO urges governments to ban or tightly regulate novel tobacco and nicotine products. Tight measures include banning flavours, banning their advertising and higher taxes, among others.
25th April 2024: EU: Today, the World Health Organization (WHO) in Europe issued a media release saying that e-cigarette use is becoming increasingly popular among adolescents. The organisation draws attention to the fact that e-cigarettes have surpassed conventional cigarettes in popularity among 15-year-olds, and that this “calls for targeted interventions to address this emerging public health concern”. The WHO also calls for the urgent implementation of several measures on nicotine and tobacco products: increasing excise taxes; limiting available retail channels; banning all flavour agents, including menthol and synthetic menthol analogues; and enforcing a comprehensive ban on advertising, promotion and sponsorship on mainstream and social media.
16th January 2024: Global: The World Health Organization (WHO) released a report today on trends in prevalence of tobacco use 2000-2030. The report concludes that 2022 has shown a continued decrease in tobacco use rates globally. According to the latest estimates from the WHO, there are 1.25bn adult tobacco users. While the WHO South-East Asian region currently shows the highest population percentage using tobacco (26.5%), the report foresees that, by 2030, the WHO European region will have the highest rates globally (over 23%). The report concludes that it's not possible to calculate global estimates of e-cigarette use among adults or adolescents at the present time due to an insufficient number of countries monitoring use rates.
20th December 2023: Global: Several EU and international markets will see a rise in vapour taxes on 1st January 2024, including Germany, Indonesia, Russia and Estonia. Further information is available in our compliance calendar.
15th December 2023: Global: The World Health Organization (WHO) issued a press release yesterday, 14th December, urging countries to implement strict measures to prevent the uptake of e-cigarettes among their population, especially children. These measures include banning all flavours in e-cigarettes, limiting the concentration and quality of nicotine, and taxing them. The WHO has again discarded the idea that e-cigarettes are an effective tool for quitting tobacco use, alleging instead their possible entry-gate effect on young people, and saying that “kids are being recruited and trapped at an early age to use e-cigarettes and may get hooked to nicotine”.
28th November 2023: World: The tenth Conference of the Parties (COP10) to the World Health Organization Framework Convention on Tobacco Control (WHO FCTC), due to be held this month in Panama and postponed due to the country's “current security situation”, was rescheduled. It will be held from 5th to 10th February 2024.
9th November 2023: World: The tenth Conference of the Parties (COP10) to the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) has been postponed to 2024. COP10 was due to be held this month in Panama, but will now be held there at an undetermined date in 2024, according to FCTC authorities. They attributed the delay to “the current security situation in Panama”.

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