Global market database

This database provides a detailed analysis of key vaping markets in more than 50 countries in seven regions of the world.

Data includes market size estimates, smoking rates, vaping statistics, share of users in form factors (basic open systems, advanced open systems, pre-filled pods and disposables), online pricing, total traffic to online vape stores and most important websites, estimated number of vape stores and largest vape store chains, share of vapers using different retail channels, most popular brands, and key vape-related associations. We show historical estimates from 2016 onwards and forecast one year ahead.

You can also find market value split between consumables (bottled e-liquid, disposables and pre-filled pods), as well as hardware (basic open system, advanced open system, pre-filled pod kits and replacement coils). The retail channel analysis offers a split between online retailers, physical vape stores and other bricks-and-mortar.

The following countries are included: Argentina, Australia, Austria, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain,  Sweden, Switzerland, Ukraine, UAE, UK, US and Venezuela.

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