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News analysis

UK e-cig awareness high, but many are reluctant to try

Written by || 22nd February 2016 || News analysis | Health and science | Market Research | GeographiesEurope

A new survey from the UK's Office of National Statistics has found that general awareness of e-cigs is high among the British population, but there is a significant number of smokers who refuse to consider even trying an e-cig.
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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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