Tobacco advisory group steers Finland towards plain packaging for e-cigs

Finland could become the first country in the world to insist on plain packaging for e-cigarettes if the recommendations of a working group appointed by the Ministry of Social Affairs and Health are implemented.

The group’s report recommends adding the term “nicotine-containing tobacco substitutes” to the Tobacco Act, a broad definition that would include e-cigarettes, water pipes and heated-tobacco products. It suggests the same regulations should be applied to all products that contain nicotine.

That would include the introduction of standardised packaging for all tobacco products, nicotine-containing e-cigs, refills and retail packages, along with increased taxation.