BAT under fire for seeking contracts with UK stop smoking services

British American Tobacco (BAT) continues to be criticised for attempting to win contracts with local smoking cessation services in the UK.

The company was reported by the national newspaper The Observer to be in negotiations with Birmingham City Council over using BAT Vype e-cigarettes in smoking cessation programmes. But it hit a stumbling block when it wanted to present the deal as a partnership.

Despite Birmingham’s refusal, BAT went on to ask other cessation services for deals, using Birmingham as an example.