British American Tobacco (BAT) continues to be criticised for attempting to win contracts with local smoking cessation services in the UK.
The company was reported by the national newspaper The Observer to be in negotiations with Birmingham City Council over using BAT Vype e-cigarettes in smoking cessation programmes. But it hit a stumbling block when it wanted to present the deal as a partnership.
Despite Birmingham’s refusal, BAT went on to ask other cessation services for deals, using Birmingham as an example.
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.
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