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Country market reports

Bulgaria: scope for further development

Written by || 18th August 2017 || Country market reports , Market reports || Marketing and Retailing | Nicotine | Policy and Politics | TPD | Bulgaria Europe

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online channel is undeveloped and most sales are offline. However, we believe there is scope for the market to develop further. ...

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