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News analysis

E-cig firms spend less online than others, more on outdoor

Written by || 15th December 2014 || News analysis | Market Research | Marketing and Retailing | GeographiesEurope

E-cigarette companies in the UK are spending less on Internet marketing than on any other major advertising medium, according to market tracking firm Nielsen.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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