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Germany: the e-cigarette market, March 2024

Germany’s e-cigarette market is one of Europe’s largest and is traditionally characterised by its large vaping population and reliance on advanced open systems, normally used by vaping hobbyists. However, the past few years have seen plenty of regulation changes and shifts in consumer patterns. Some of these shifts – like the growth of disposables and the trend towards simpler devices – follow global trends seen across nearly all markets, but local regulation changes – like the introduction of an e-liquid excise tax – have uniquely shaped the German e-cig market.

This report will analyse the current state of the German e-cigarette market and how it has changed in the last 12 months, covering everything from vaping population to e-liquids and hardware.

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Jonathan Darnell

Market analyst
Jonathan has a BA in Economics from Western Kentucky University (USA) and a Master’s in International Economics from Universitat Rovira i Virgili (Spain). He has analyst and insight experience across several industries such as automotive, alcohol, and nuts and dried fruits. He has also served as a part-time professor within the Economics Faculty at Universitat Rovira i Virgili for the International Markets Master Degree.

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