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News analysis

Has Reuters’ IQOS investigation crucially dented PMI’s reputation?

Written by || 8th February 2018 || News analysis | Companies | Marketing and Retailing | Policy and Politics | North America United States

The furore stirred up last year by the news agency Reuters’ coverage of Philip Morris International (PMI) has now died down, but it may have impacted on the company in three distinct ways
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“Has Reuters’ IQOS investigation crucially dented PMI’s reputation?”








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    Daniel Mollenkamp

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