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Country market reports

Italy: the e-cigarette market, May 2022

Written by || 5th May 2022 || Country market reports , Market reports | Major brands | Market sizes | Marketing and Retailing | GeographiesEurope Italy

The Italian market has historically operated under a highly unstable regulatory regime. In recent years, this has been exemplified with constant changes to e-liquid taxes – in 2022, a tax increase on e-liquids came into effect on 1st January, but by 1st April it had been reduced back to 2021 levels.

In spite of these regulatory changes and other tobacco alternatives also gaining high levels of popularity, Italy remains one of the leading vape markets in Europe. This report analyses the current state of the Italian vaping market, how it differs from other leading European markets, and how it has changed over the past year

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Italy: the e-cigarette market, May 2022

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Lucas Tremlett

Head of data
Lucas holds a Bachelor’s degree in philosophy, politics and economics (PPE) from Erasmus University College in Rotterdam, and a Master’s in Political and Electoral Analysis from Carlos III University in Madrid. He has previously worked at Kieskompas, a polling company based in Amsterdam, Fundación Alternativas, a think-tank based in Madrid, and IO Investigación, a market research company also in Madrid. He has experience in academic and market research.

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