E-cigarettes in Italy
Despite initial declines following tighter regulations, with the easing of some regulatory burdens the Italian market continues to grow and develop. This page provides all of our material relating to Italy and its vaping market. This includes all of our full-length Italian market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.
Business briefing
Industry news and updates with a focus on companies and businesses in the sector
Regulatory briefing
Global legal and regulatory news and updates from the vape industry
MEPs table amendments to include harm reduction in European cancer report
14th September 2021
Market reports
Detailed full-length reports including data and analysis of numerous vaping markets around the world
Consumer survey report: expenditure on hardware decreases in Italy
1st November 2021
Regulatory reports
Thorough reports providing legal and regulatory analysis of different countries and sections of the e-cigarette industry
Regulatory report: Italy
29th April 2021
Pricing trackers
Online e-cig pricing guides for numerous markets around the world, updated twice a year and provided in database format
Online e-cig pricing: Italy Q3 2021
22nd October 2021
Regulatory trackers
Up-to-date information about current regulations around the world, presented in user-friendly maps and Excel spreadsheets
Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
Online brands tracker: Italy Q3 2021
11th October 2021
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
Nicotine strength tracker Italy Q2 2021
29th September 2021
Databases
User-friendly databases with key global analysis, statistics, directories and more
Key global e-cigarette markets database: November 2021
5th November 2021
Blog
Analysis of critical issues and trending industry topics are explored in our blog
Why high-nicotine vapes might make a big difference to schizophrenia sufferers
19th March 2021
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Charts and infographics
A brief highlight of what can be found in our full-length e-cigarette market reports
Respondents reduce their expenditure on hardware in Italy
4th November 2021
Vaping landscape in Italy
Italy is estimated to be one of Europe’s largest e-cig markets after France and the UK.
In May 2016 the regulations implemented by the European Tobacco Products Directive (TPD) came into force. Under it, manufacturers and importers must notify any product they intend to introduce into the market six months prior to its launching.
Overall, the Italian government’s approach was relatively lenient, imposing only the minimum restrictions required by the directive.
Traditionally, Italy has had one of the most stringent (and continuously changing) regulatory frameworks for vapour products in Europe. It imposed regulation on e-cigarettes well before the TPD became law, being an early adopter of taxes on e-cig products.
