Major supermarket deals help make it a good year for UK discount brand 88Vape

The UK supplier behind low-cost e-liquid brand 88Vape expects to post a decent rise in revenue from its vaping division for the year ended 31st March, thanks to new listings with major supermarket chains Sainsbury’s and Morrisons as well as continued growth across all its discount retailers.

Distribution company Supreme forecasts a 10% revenue growth in its vaping division from last year, when it reported revenues of £39.5m based on a claimed 1m regular users worldwide. It also expects to report an overall revenue of over £130m, compared with £122m in 2021.