Next-gen growth and new launches put Imperial on track with five-year plan

Imperial Brands reported a performance in line with its five-year-plan expectations in the year ended 30th September 2023, with new product and market launches boosting its next-generation product (NGP) net revenue growth.

Its new Blu 2.0 e-cigarette device is now available nationally in nine markets, while disposable Blu Bar is now available in 11 markets, and Pulze 2.0, its heated tobacco device, in seven markets.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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