European regulation in the wake of the Tobacco Products Directive (TPD) has not halted development of the e-cigarette industry across the continent, where the newer markets have seen huge growth.
This was among the key observations made by ECigIntelligence managing director Tim Phillips in a recent presentation, which you can download here.
Indeed, there has been a lot of interest in the EU from non-EU manufacturers – particularly those in the US, threatened at home by the deeming regulations, said Phillips.
He told delegates at the E-Cigarette Summit in London: “One of the reasons ECigIntelligence was set up was to investigate how regulatory change affects market growth. Here in Europe with the TPD we have a live example.”
The presentation also looked at the issues of shake and vape, pods in the US, and the rise of heated tobacco products – particularly IQOS in Japan.
– ECigIntelligence staff
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