Poland: the e-cigarette market, April 2024

The e-cigarette industry in Poland is very strong and characterised by Polish companies dominating the market. In general, smoking, vaping, and tobacco alternatives like heated tobacco are all popular in Poland.

Like in most countries, the Polish e-cigarette market has evolved significantly since the first introduction of e-cigarettes. In 2018, ECigIntelligence estimated that advanced and basic open kits were used by 90% of the vaping population in Poland. The share of form factor has drastically shifted and now the majority of consumers are using simpler devices like open pod systems, pre-filled pods, and disposables.

This report offers a broad view of the Polish e-cigarette market, covering everything from market size and retail channels, to hardware, e-liquids and form factors.

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Jonathan Darnell

Market analyst
Jonathan has a BA in Economics from Western Kentucky University (USA) and a Master’s in International Economics from Universitat Rovira i Virgili (Spain). He has analyst and insight experience across several industries such as automotive, alcohol, and nuts and dried fruits. He has also served as a part-time professor within the Economics Faculty at Universitat Rovira i Virgili for the International Markets Master Degree.

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