In our latest look at the Canadian market, we find that most sales come through the offline channel (mainly vape stores). We believe there are more than 1100 vape stores in Canada; the largest concentration being in Quebec and Ontario. More mainstream retail outlets have started to carry e-cigarette products, and Canadian e-cig users prefer open system devices, however pre-filled closed systems are gaining ground. We found e-liquids were cheaper in physical shops compared to online.
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