South Korea: the e-cigarette market, July 2023

The introduction of heated tobacco and e-cigarettes in South Korea has contributed to a significant decline in smoking rates.

The regulatory outlook on vaping in South Korea calls for expanded definitions, stricter marketing regulations, and increased transparency to balance consumer safety and market growth.

Vape stores are still the main retail channel. Advanced open systems and open pod devices manufactured in China dominate the South Korean e-cigarette market.

This report analyses the current state of the South Korean e-cigarette market and how it has changed over the last few years, covering everything from market sizes and vaping population to e-liquids and hardware.

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Table of contents

  1. Executive summary
  2. Traditional tobacco in South Korea
  3. Vaping
  4. Regulatory outlook
  5. Retail channels
  6. Hardware
  7. E-liquid
  8. Heated tobacco

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