E-cigarettes in Asia

Within this page you will be able to find all types of content that relate to Asia, including all of our full-length market and regulatory reports, our regulatory news briefings and business stories, as well as our trackers and databases that include information on Asia.

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Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
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Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
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User-friendly databases with key global analysis, statistics, directories and more
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E-cigarette market: Asia

The vaping sector across Asia is pretty varied in that some countries like China, Indonesia and Kazakhstan have a fairly loose regulatory framework in place – or simply no product-specific regulation at all – while others like Singapore, Vietnam, Japan and Malaysia all have strict regimes in place.

China is responsible for more than 90% of the world’s e-cigarette production and there are over 4,000 companies in the country manufacturing e-cigarettes. However, the country is still in need of a proper regulatory framework for vaping products, and while attention is slowly turning to this absence, it remains to be seen when this will happen. Elsewhere, Indonesia is starting work on a new national standard for e-cigs, while a new harmonised standard was recently introduced for Gulf Cooperation Council (GCC) countries to regulate the sector.

At the other end of the spectrum, e-cigs and e-liquids with nicotine cannot be sold in Japan without a pharmaceutical licence, Taiwan is considering banning e-cigs in the country, and Singapore has already implemented such a ban, with strict enforcement to go alongside.