LATEST ALERTS
U.S. e-cigarette makers Victory Electronic Cigarettes and FIN Branding Group are to merge in an apparent attempt to create a firm that can compete at the retail checkout with the established tobacco companies, both at home and internationally.
U.S. tobacco giant Lorillard is to launch its Blu e-cigarette brand in the UK following the acquisition last autumn of British e-cig firm Skycig.
Lorillard’s Blu e-cigarette now accounts for more than three percent of the tobacco giant’s entire business, and the brand is heading for a 50 percent share of the U.S. market.
Consumers are more interested in the benefits of e-cigarettes than the politics surrounding them, but the overall e-cigarette concept may have caught imaginations more strongly than individual brands, a new social media study suggests.
The parent company of Marlboro maker Philip Morris says it will gain expertise in the e-cigarette market as well as retailer and customer relationships from its $130m takeover of Green Smoke.
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