UK ad body upholds Vype website complaints

A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional. A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the site operated by Nicoventures, a British American Tobacco (BAT) subsidiary, for its Vype e-cigarette.
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Barnaby Page

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