A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional.
A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the Govype.com site operated by Nicoventures, a British American Tobacco (BAT) subsidiary, for its Vype e-cigarette. ...
Get access to premium content that is normally only available for subscribers.
For the duration of a week, you can read our news analysis, identify market trends and understand upcoming changes in the industry, which will enable you to get ahead of your competitors.