Marketing & retailing

UK ad body upholds Vype website complaints

Written by Barnaby Page || 19th October 2018 || Marketing & retailing , News analysis |

A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional. A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the...

How every picture can tell a story

Written by ECigIntelligence || 17th September 2018 || Marketing & retailing |

During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into the relevant published...

New Blu campaign planned for UK

Written by ECigIntelligence || 12th June 2018 || Marketing & retailing |

Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising ...

New product enables legal e-liquid sampling in the US

Written by Daniel Mollenkamp || 23rd February 2018 || Marketing & retailing |

A US advocacy and consulting group believes it has come up with a product that enables consumers to sample e-liquid and still conform to the US Food and Drug Administration’s (FDA’s) sampling restrictions. The Cating Group launched its...