Marketing & retailing

UK ad body upholds Vype website complaints

Written by Barnaby Page || 19th October 2018 || Business briefing , Marketing & retailing |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Marketing and Retailing
Business briefing
Marketing & retailing
A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional. A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the...

How every picture can tell a story

Written by ECigIntelligence || 17th September 2018 || Marketing & retailing |

Asia
Australasia
Australia
Denmark
England
Europe
Greece
Italy
Japan
Netherlands
Northern Ireland
Russia
Serbia
South Korea
Sweden
Ukraine
United Kingdom
Marketing and Retailing
Marketing & retailing
During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into the relevant published...

International vape store galleries

Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |

Asia
Australasia
Australia
Denmark
Europe
Finland
Greece
Italy
Japan
Netherlands
Romania
Russia
Serbia
South Korea
Sweden
Ukraine
United Kingdom
Marketing and Retailing
Marketing & retailing
ECigIntelligence takes you through some of the vape stores and traditional retail outlets found in a selection of the countries that have been reported on ...

The Juul in the crown – how social media provided the polish

Written by Daniel Mollenkamp || 26th June 2018 || Marketing & retailing |

North America
United States
Companies
Marketing and Retailing
Marketing & retailing
Effective use of social media may have been responsible for Juul’s remarkable success in the US e-cig market, suggests a new report that correlates the brand’s sales with its profile on YouTube, Instagram and Twitter ...

New Blu campaign planned for UK

Written by ECigIntelligence || 12th June 2018 || Marketing & retailing |

England
Europe
United Kingdom
Marketing and Retailing
Marketing & retailing
Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising ...

Creativity and controversy – how PMI spreads the word about IQOS

Written by ECigIntelligence || 23rd April 2018 || Marketing & retailing |

Asia
Canada
Colombia
EU
Europe
France
Japan
Lithuania
North America
Romania
South America
South Korea
Ukraine
United Kingdom
United States
Companies
Marketing and Retailing
Marketing & retailing
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy ...

Vape stores booming as chains spread across the UK

Written by ECigIntelligence || 19th March 2018 || Marketing & retailing |

Europe
United Kingdom
Market Research
Marketing & retailing
With almost half of all e-cigarette sales in the UK coming from high street vape stores, it’s clear that the country has one of the most well-developed over-the-counter markets in the world ...

Middle East importers defy prohibition in a growing illegal market

Written by ECigIntelligence || 12th March 2018 || Marketing & retailing |

Asia
Bahrain
Israel
Kuwait
Middle East
Qatar
Syria
United Arab Emirates
Marketing and Retailing
Regulation and Legislation
Marketing & retailing
E-cigarette importers and retailers across the Middle East appear to be doing thriving business, despite various prohibitions that have been imposed in countries across the region ...

Have the metal detectors seriously exaggerated the risk?

Written by Marc Beishon || 1st March 2018 || Marketing & retailing |

North America
United States
Public Health and Medicine
Technology and Innovation
Marketing & retailing
A study at a top US university claims to have found “significant amounts of toxic metals, including lead” leaking from some e-cig heating coils and present in the inhaled vapour. But the research may be fatally flawed ...

New product enables legal e-liquid sampling in the US

Written by Daniel Mollenkamp || 23rd February 2018 || Marketing & retailing |

North America
United States
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Marketing & retailing
A US advocacy and consulting group believes it has come up with a product that enables consumers to sample e-liquid and still conform to the US Food and Drug Administration’s (FDA’s) sampling restrictions. The Cating Group launched its...

Study suggests vape shops should link with medical professionals

Written by Freddie Dawson || 13th February 2018 || Marketing & retailing |

England
Europe
United Kingdom
Public Health and Medicine
Marketing & retailing
A new study has found that found that a closer relationship with health professionals could lead to an increase in business – despite both staff and customers not considering smoking cessation as the main role of a vape...

The challenging quest to create a brand that’s the Apple of e-cigs

Written by ECigIntelligence || 14th December 2017 || Marketing & retailing |

Europe
United Kingdom
Companies
Marketing and Retailing
Technology and Innovation
Marketing & retailing
While other electrical items quickly throw up a clear brand leader (whether they’re a better product or not), no “Apple of e-cigs” – rapidly picked up on by tastemakers for its must-have designer appeal – has yet emerged...

Online retailer aims for express e-cig deliveries

Written by Freddie Dawson || 4th December 2017 || Business briefing , Marketing & retailing |

Europe
United Kingdom
Companies
Marketing and Retailing
Business briefing
Marketing & retailing
A new website aiming to break into the British e-cigarette market with express deliveries has reached the halfway point in its crowd-funding round with under a month to go. Clouder – a UK-based third-party online aggregator for vape...