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Marketing & retailing

Pandemic measures place new pressures on US vaping trade

Written by ECigIntelligence | 23rd April 2020

The sweeping response to the global COVID-19 pandemic has had an uneven impact on the US vaping sector, with some stores being forced to close while others respond in novel ways to government restrictions ...

German coalition conservatives agree outdoor ad ban

Written by ECigIntelligence | 13th December 2019

The German conservative parties have come out in support of a comprehensive ban on outdoor advertising for tobacco products – including vaping and heated tobacco products ...

UK ad body upholds Vype website complaints

Written by Barnaby Page | 19th October 2018

A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional. A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and...

How every picture can tell a story

Written by ECigIntelligence | 17th September 2018

During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into...

International vape store galleries

Written by ECigIntelligence | 13th September 2018

ECigIntelligence takes you through some of the vape stores and traditional retail outlets found in a selection of the countries that have been reported on ...

The Juul in the crown – how social media provided the polish

Written by Daniel Mollenkamp | 26th June 2018

Effective use of social media may have been responsible for Juul’s remarkable success in the US e-cig market, suggests a new report that correlates the brand’s sales with its profile on YouTube, Instagram and Twitter...

New Blu campaign planned for UK

Written by ECigIntelligence | 12th June 2018

Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising ...