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ECigIntelligence

Regulatory and market intelligence for the e-cigarette sector

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Marketing & retailing

The Juul in the crown – how social media provided the polish

Written by Daniel Mollenkamp || 26th June 2018 || Marketing & retailing |

North America
United States
Companies
Marketing and Retailing
Marketing & retailing
Effective use of social media may have been responsible for Juul’s remarkable success in the US e-cig market, suggests a new report that correlates the brand’s sales with its profile on YouTube, Instagram and Twitter ...

New Blu campaign planned for UK

Written by ECigIntelligence || 12th June 2018 || Marketing & retailing |

England
Europe
United Kingdom
Marketing and Retailing
Marketing & retailing
Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising ...

Creativity and controversy – how PMI spreads the word about IQOS

Written by ECigIntelligence || 23rd April 2018 || Marketing & retailing |

Asia
Canada
Colombia
EU
Europe
France
Japan
Lithuania
North America
Romania
South America
South Korea
Ukraine
United Kingdom
United States
Companies
Marketing and Retailing
Marketing & retailing
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy ...

Vape stores booming as chains spread across the UK

Written by ECigIntelligence || 19th March 2018 || Marketing & retailing |

Europe
United Kingdom
Market Research
Marketing & retailing
With almost half of all e-cigarette sales in the UK coming from high street vape stores, it’s clear that the country has one of the most well-developed over-the-counter markets in the world ...

Middle East importers defy prohibition in a growing illegal market

Written by ECigIntelligence || 12th March 2018 || Marketing & retailing |

Asia
Bahrain
Israel
Kuwait
Middle East
Qatar
Syria
United Arab Emirates
Marketing and Retailing
Regulation and Legislation
Marketing & retailing
E-cigarette importers and retailers across the Middle East appear to be doing thriving business, despite various prohibitions that have been imposed in countries across the region ...

Have the metal detectors seriously exaggerated the risk?

Written by Marc Beishon || 1st March 2018 || Marketing & retailing |

North America
United States
Public Health and Medicine
Technology and Innovation
Marketing & retailing
A study at a top US university claims to have found “significant amounts of toxic metals, including lead” leaking from some e-cig heating coils and present in the inhaled vapour. But the research may be fatally flawed ...

New product enables legal e-liquid sampling in the US

Written by Daniel Mollenkamp || 23rd February 2018 || Marketing & retailing |

North America
United States
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Marketing & retailing
A US advocacy and consulting group believes it has come up with a product that enables consumers to sample e-liquid and still conform to the US Food and Drug Administration’s (FDA’s) sampling restrictions. The Cating Group launched its...

Study suggests vape shops should link with medical professionals

Written by Freddie Dawson || 13th February 2018 || Marketing & retailing |

England
Europe
United Kingdom
Public Health and Medicine
Marketing & retailing
A new study has found that found that a closer relationship with health professionals could lead to an increase in business – despite both staff and customers not considering smoking cessation as the main role of a vape...

The challenging quest to create a brand that’s the Apple of e-cigs

Written by ECigIntelligence || 14th December 2017 || Marketing & retailing |

Europe
United Kingdom
Companies
Marketing and Retailing
Technology and Innovation
Marketing & retailing
While other electrical items quickly throw up a clear brand leader (whether they’re a better product or not), no “Apple of e-cigs” – rapidly picked up on by tastemakers for its must-have designer appeal – has yet emerged...
Clouder on Seedrs

Online retailer aims for express e-cig deliveries

Written by Freddie Dawson || 4th December 2017 || Business briefing , Marketing & retailing |

Europe
United Kingdom
Companies
Marketing and Retailing
Business briefing
Marketing & retailing
A new website aiming to break into the British e-cigarette market with express deliveries has reached the halfway point in its crowd-funding round with under a month to go. Clouder – a UK-based third-party online aggregator for vape...
Westminster Hall debate on vaping

No change ahead in e-cig advertising rules, UK minister tells MPs

Written by Freddie Dawson || 2nd November 2017 || Marketing & retailing |

Europe
United Kingdom
Marketing and Retailing
Policy and Politics
Marketing & retailing
The British government will not review permitted formats for e-cigarette advertising any time soon – but it will review the potential toxicity of Heat-not-Burn (HnB) tobacco products, a junior minister told concerned MPs ...

E-liquid and open-system hardware distribution in France

Written by Migle Malinovskyte || 7th July 2017 || Market reports , Marketing & retailing |

Europe
France
Companies
Market Research
Marketing and Retailing
Market reports
Marketing & retailing
French e-liquids make up around 85% of the total French market, according to our recent vape store survey, which gathered responses from 165 store managers throughout April and May 2017. The remaining 15% of the market is shared...
Children and tobacco ads - Boston Public Library

Young people ‘remember e-cig ads better than tobacco advertising’

Written by Freddie Dawson || 30th May 2017 || Marketing & retailing , Regulatory briefing |

North America
United States
Marketing and Retailing
Public Health and Medicine
Marketing & retailing
Regulatory briefing
A new study shows that e-cigarette advertising is more successful at creating brand awareness among young Americans than other tobacco-related advertising, and appears to suggest that light regulation could make e-cig ads a route towards...
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