Marketing & retailing
LATEST ALERTS
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Europe Stakeholder event on tobacco taxation in the EU held today… - California - United States San Diego passes the SAAFE Act to ban flavours…
- California - United States Bill banning single-use e-cigs and devices on pause…
- Spain Draft bill proposes e-cigs to be sold only at tobacco shops…
- United Kingdom Call for restrictions to reduce under-age e-cig sales…
- Rhode Island - United States Bill on penalties for selling flavoured ENDS without a licence goes to committee (...)
- Europe Ecodesign for Sustainable Products Regulation moves into new phase…
- Europe DG TAXUD meeting set; Indirect Tax Expert Group meeting agenda released…
- Australia New South Wales health ministry seize illegal e-cigs and liquids…
- World WHO report raises concerns over electronic waste…
- United States 14th May deadline for synthetic nicotine product PMTAs…
- Slovenia Health minister presents policy paper calling for further legislation…
New minty e-liquid flavours laid out to tempt former menthol smokers
Written by ECigIntelligence || 17th June 2020 || Business briefing , Marketing & retailing |
A month after the ban on menthol cigarettes came into effect in Europe, manufacturers are looking to new e-liquid lines to attract former menthol smokers looking for an alternative ...
Vape stores across England preparing to reopen for business next month
Written by ECigIntelligence || 27th May 2020 || Business briefing , Marketing & retailing |
The English vaping industry is preparing to reopen the roughly 3,000 vape stores across the country after a ten-week lockdown imposed by the government due to the COVID-19 pandemic ...
Limited enforcement of the online sales and advertising ban in China
Written by ECigIntelligence || 14th May 2020 || Business briefing , Marketing & retailing |
The enforcement of the ban issued in China in late 2019 that prohibits the online sales of e-cigarettes as well as vaping advertising has proven relatively ineffective, ECigIntelligence has found ...
Pandemic measures place new pressures on US vaping trade
Written by ECigIntelligence || 23rd April 2020 || Business briefing , Marketing & retailing |
The sweeping response to the global COVID-19 pandemic has had an uneven impact on the US vaping sector, with some stores being forced to close while others respond in novel ways to government restrictions ...
UK online vaping orders rocket during lockdown; Italian sales plummet
Written by ECigIntelligence || 2nd April 2020 || Business briefing , Marketing & retailing |
An increase in online sales has been one of the most notable consequences of the COVID-19 outbreak on the vaping industry across Europe, as the sector continues to battle market disruptions and shop closures ...
Tobacco ads in Germany – spending goes up while ban debate goes on
Written by ECigIntelligence || 4th February 2020 || Business briefing , Marketing & retailing |
While politicians in Germany continue to debate a future ban on tobacco-related advertising, new figures show that expenditure on ads by the country’s tobacco industry has increased ...
JT to slash prices of Ploom Tech devices in bid to capture Japanese market
Written by ECigIntelligence || 29th January 2020 || Business briefing , Marketing & retailing |
Japan Tobacco (JT) is cutting the price of its Ploom Tech and Ploom Tech+ hybrid devices from 1st February as it continues to lag behind its chief Big Tobacco competitors in its home market ...
German coalition conservatives agree outdoor ad ban
Written by ECigIntelligence || 13th December 2019 || Marketing & retailing , Regulatory briefing |
The German conservative parties have come out in support of a comprehensive ban on outdoor advertising for tobacco products – including vaping and heated tobacco products ...
UK vaping brands look to fuel stations as new retail opportunities
Written by ECigIntelligence || 9th December 2019 || Business briefing , Marketing & retailing |
Independent vaping brands in the UK are looking at the retail opportunity of opening a shop-within-a-shop at fuel stations, in a bid to increase visibility and reach more customers ...
Quebec monopoly calls temporary halt to sales of cannabis vaping devices
Written by ECigIntelligence || 25th November 2019 || Business briefing , Marketing & retailing |
Cannabis vaping products won’t be legally available in Canada’s second-largest province “for the time being” after a decision by the Quebec government-owned cannabis monopoly ...
Chinese court to hear first case for misleading e-cigarette branding
Written by ECigIntelligence || 18th November 2019 || Business briefing , Marketing & retailing |
Chinese e-cigarette companies have been caught in the country’s first civil court case for allegedly claiming that their vaping products pose no or little harm to people’s health ...
Juul halts sale of mint pods ahead of new FDA guidance on flavours
Written by David Palacios Rubio || 8th November 2019 || Business briefing , Marketing & retailing |
E-cigarette manufacturer Juul Labs is halting sales of its mint flavour after the publication of a survey by the US Food and Drug Administration (FDA) that shows an increase in the use of e-cigarettes among high school...
Major Korean c-store chains take flavoured e-cigs off the shelves
Written by ECigIntelligence || 7th November 2019 || Business briefing , Marketing & retailing |
Four major convenience store chains in South Korea are to suspend sales of some flavoured e-cigarettes after the government announced it is carrying out an assessment of possible health effects ...
Lung illness and the reaction to it are hitting US vaping retail sector hard
Written by ECigIntelligence || 5th November 2019 || Business briefing , Marketing & retailing |
The outbreak of vape-related lung illness across the US is having a damaging effect on e-cig retail, from small vape stores hit by plummeting receipts to big store chains emptying their shelves of vapour products ...
Italy suspends sales of Salt Life 1000 mg nic salt for safety testing
Written by ECigIntelligence || 29th October 2019 || Business briefing , Marketing & retailing |
The Italian Ministry of Health has banned sales of a nicotine salt product from Milan-based company Blendfeel while tests are carried out to ascertain its safety for consumers ...
FDA orders Eonsmoke to remove nearly 100 products from US market
Written by ECigIntelligence || 25th October 2019 || Business briefing , Marketing & retailing |
New Jersey e-liquid manufacturer Eonsmoke has been ordered by the US Food and Drug Administration (FDA) to remove from the market 96 products that do not have a marketing authorisation order ...
Spanish campaign attacks smoking and e-cigs in one powerful blast
Written by ECigIntelligence || 19th September 2019 || Business briefing , Marketing & retailing |
A new anti-smoking campaign by the Spanish government takes on smoking, vaping, heated tobacco and hookahs under the motto “El tabaco ata y te mata” (“Tobacco ties and kills you”) ...
Totally Wicked finds shelf-space on the UK high street with WHSmith
Written by ECigIntelligence || 23rd August 2019 || Business briefing , Marketing & retailing |
Vaping products from Totally Wicked are now available from UK high street newspaper and stationery retailer WHSmith ...
Myblu takes over Germany’s busiest station, with new ad limits ahead
Written by ECigIntelligence || 23rd August 2019 || Marketing & retailing , Regulatory briefing |
Huge ads for Myblu are turning heads at Hamburg central railway station – before a pending update of German advertising law that could spell an end to such campaigns ...
BAT launches hybrid pod in Korea amid rumours of new tax scheme
Written by ECigIntelligence || 14th August 2019 || Business briefing , Marketing & retailing |
British American Tobacco (BAT) has launched Glo Sens in Korea, a new hybrid pod product which combines vaping technology with real...
Shop display stands for IQOS ‘don’t break Russian advertising law’
Written by ECigIntelligence || 8th August 2019 || Business briefing , Marketing & retailing |
The Russian Federal Anti-monopoly Service has rejected a complaint by the International Confederation of Consumer Societies that IQOS display stands in stores violated federal advertising rules ...
Facebook places new limits on e-cig content, considers even tighter rules
Written by David Palacios Rubio || 24th July 2019 || Business briefing , Marketing & retailing |
Facebook has unveiled a new policy that limits content related to alcohol and tobacco, including e-cigarettes, in users’ posts ...
FDA’s new TV campaign aims to turn teens off vaping by magic
Written by David Palacios Rubio || 23rd July 2019 || Marketing & retailing , Regulatory briefing |
“Some people think that vaping is not a big deal, but that is just an illusion.” That’s the start of a new TV ad, one of a series featuring street magician Julius Dein launched on teen-focused networks by...
Two English NHS hospitals ban smoking and open vape stores
Written by ECigIntelligence || 16th July 2019 || Business briefing , Marketing & retailing |
Vape shops have been opened in two NHS hospitals in England, underlining the increasing endorsement by the UK medical profession of vaping as a tool to quit smoking ...
Juul adds supermarket giant Asda to its growing list of UK stockists
Written by ECigIntelligence || 27th June 2019 || Business briefing , Marketing & retailing |
Juul has widened its retail presence in the UK, with its devices now available in 357 branches of major supermarket chain Asda ...
PMI moves on Bristol with four new IQOS stores opening this summer
Written by ECigIntelligence || 26th June 2019 || Business briefing , Marketing & retailing |
Philip Morris International (PMI) is to expand its British heated tobacco presence with the opening of four new IQOS stores in Bristol this summer ...
Vuse and Juul target adult viewers with US television ad campaigns
Written by David Palacios Rubio || 17th June 2019 || Business briefing , Marketing & retailing |
Reynolds American and Juul Labs have both launched major TV campaigns in the US promoting their respective vaping devices ...
UK ad body upholds Vype website complaints
Written by Barnaby Page || 19th October 2018 || Business briefing , Marketing & retailing |
A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional. A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the...
Was Granny a punk? How e-liquid brands tap the nostalgia vein
Written by ECigIntelligence || 12th October 2018 || Marketing & retailing |
They say nostalgia isn’t what it used to be, but it’s a time-served element in many a successful brand – and e-liquid companies have found it a useful tool to create an image ...
How every picture can tell a story
Written by ECigIntelligence || 17th September 2018 || Marketing & retailing |
During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into the relevant published...
International vape store galleries
Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |
ECigIntelligence takes you through some of the vape stores and traditional retail outlets found in a selection of the countries that have been reported on ...
Vape store photo gallery: Ukraine
Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |
...Vape store photo gallery: United Kingdom
Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |
Belfast London traditional retail London vape stores...
Vape store photo gallery: Sweden
Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |
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Vape store photo gallery: Seoul
Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |
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Vape store photo gallery: Belgrade
Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |
Vape stores Traditional...
Vape store photo gallery: Moscow
Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |
IQOS Vape stores Vapexpo...
Vape store photo gallery: Bucharest
Written by ECigIntelligence || 13th September 2018 || Marketing & retailing |
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Vape store photo gallery: Amsterdam
Written by ECigIntelligence || 11th September 2018 || Marketing & retailing |
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Vape store photo gallery: Osaka, Japan
Written by ECigIntelligence || 11th September 2018 || Marketing & retailing |
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Vape store photo gallery: Italy, Sept 2018
Written by ECigIntelligence || 11th September 2018 || Marketing & retailing |
Rome: vape stores Verona: traditional retail Verona: vape stores...
Photo gallery: Greek vape stores
Written by ECigIntelligence || 11th September 2018 || Marketing & retailing |
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Vape store photo gallery: Finland
Written by ECigIntelligence || 11th September 2018 || Marketing & retailing |
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Vape store photo gallery: Denmark
Written by ECigIntelligence || 11th September 2018 || Marketing & retailing |
Copenhagen: traditional retail Copenhagen: vape stores ...
Vape store photo gallery: Australia
Written by ECigIntelligence || 11th September 2018 || Marketing & retailing |
Sydney: traditional retail Sydney: vape stores ...
UK chains set to flourish while fewer new vape stores are opened
Written by ECigIntelligence || 2nd August 2018 || Marketing & retailing |
UK vape retail is consolidating, with fewer new vape stores appearing on the high street – but some companies are still investing, and the future may belong to big chains ...
Supermarket giant adds another link to its vape chain – and it’s a Doozy
Written by ECigIntelligence || 3rd July 2018 || Marketing & retailing |
Asda is to stock products from independent company Doozy Vape, which means one of the UK’s biggest supermarket chains now carries 16 different vaping ranges across various stores ...
The Juul in the crown – how social media provided the polish
Written by Daniel Mollenkamp || 26th June 2018 || Marketing & retailing |
Effective use of social media may have been responsible for Juul’s remarkable success in the US e-cig market, suggests a new report that correlates the brand’s sales with its profile on YouTube, Instagram and Twitter ...
New Blu campaign planned for UK
Written by ECigIntelligence || 12th June 2018 || Marketing & retailing |
Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising ...
Nicotine-free, but Japanese vape stores bring in the enthusiasts
Written by ECigIntelligence || 24th May 2018 || Marketing & retailing |
Vape shops are springing up across Japan, attracting a mix of those wanting to quit smoking and gadget-loving hobbyists, despite a ban on nicotine e-liquid and the most developed heat-not-burn (HnB) sector in the world ...
Vaporized seals soccer deal with Rangers range of liquids
Written by ECigIntelligence || 23rd May 2018 || Marketing & retailing |
One of the UK’s largest vape store chains is teaming up with Scotland’s second biggest football club to launch a range of e-liquid flavours ...
Big Pharma squares up to vaping association in the parliamentary ring
Written by Freddie Dawson || 21st May 2018 || Marketing & retailing |
A vaping versus pharma fight over advertising has emerged in evidence being given to the UK government, with Johnson & Johnson for Big Pharma taking on the UK Vaping Industry Association (UKVIA) ...
Anything goes in New Zealand vape ads – at least until legalisation
Written by ECigIntelligence || 8th May 2018 || Marketing & retailing |
Ethics, health and humour are three of the most popular ways e-cigarette companies are trying to market their brands in New Zealand, as the promise of legalisation brings with it the threat of regulation to come ...
As British as roast beef – UK reveals its dream vaping flavours
Written by Freddie Dawson || 7th May 2018 || Marketing & retailing |
In another media coup for British American Tobacco (BAT) and its subsidiary VIP, a light-hearted survey of vaper flavour wish lists has been making the news rounds. And it turns out Brits just love their roast dinners ...
Creativity and controversy – how PMI spreads the word about IQOS
Written by ECigIntelligence || 23rd April 2018 || Marketing & retailing |
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy ...
The boxing game – have you got the bottle to get your brand noticed?
Written by ECigIntelligence || 26th March 2018 || Marketing & retailing |
Across the e-liquid industry, brands are finding enterprising ways to swap the standard glass bottle and cardboard box for something that makes them stand out while also sometimes adding to their brand story ...
What’s in a brand? How to stand out as more than just flavour of the month
Written by ECigIntelligence || 22nd March 2018 || Marketing & retailing |
How does one brand of e-liquid stand out from the crowd? ECigIntelligence talks to the owners and creators of some of the more successful brands to learn some of their marketing secrets ...
Vape stores booming as chains spread across the UK
Written by ECigIntelligence || 19th March 2018 || Marketing & retailing |
With almost half of all e-cigarette sales in the UK coming from high street vape stores, it’s clear that the country has one of the most well-developed over-the-counter markets in the world ...
Middle East importers defy prohibition in a growing illegal market
Written by ECigIntelligence || 12th March 2018 || Marketing & retailing |
E-cigarette importers and retailers across the Middle East appear to be doing thriving business, despite various prohibitions that have been imposed in countries across the region ...
Have the metal detectors seriously exaggerated the risk?
Written by Marc Beishon || 1st March 2018 || Marketing & retailing |
A study at a top US university claims to have found “significant amounts of toxic metals, including lead” leaking from some e-cig heating coils and present in the inhaled vapour. But the research may be fatally flawed ...
IQOS/Ferrari F1 partnership is confirmed – but no logo yet in view
Written by David Palacios Rubio || 27th February 2018 || Marketing & retailing |
PMI and the Ferrari Formula 1 team have confirmed their partnership for the 2018 Grand Prix season, but the IQOS logo has not yet appeared on the Italian team’s new car ...
New product enables legal e-liquid sampling in the US
Written by Daniel Mollenkamp || 23rd February 2018 || Marketing & retailing |
A US advocacy and consulting group believes it has come up with a product that enables consumers to sample e-liquid and still conform to the US Food and Drug Administration’s (FDA’s) sampling restrictions. The Cating Group launched its...
French tobacconists turn to e-cigs as combustible sales plummet
Written by David Palacios Rubio || 22nd February 2018 || Marketing & retailing |
French tobacconists are looking to e-cigarettes to save businesses suffering from a contracting market in traditional tobacco ...
Study suggests vape shops should link with medical professionals
Written by Freddie Dawson || 13th February 2018 || Marketing & retailing |
A new study has found that found that a closer relationship with health professionals could lead to an increase in business – despite both staff and customers not considering smoking cessation as the main role of a vape...
New Zealand supermarket group trialling ‘beginner range’ of e-cigs
Written by ECigIntelligence || 7th February 2018 || Marketing & retailing |
In a move welcomed by both public health officials and vape stores, New Zealand’s second-largest supermarket group has begun trialling the sale of non-nicotine e-cigarettes in a bid to make up for falling tobacco sales ...
Wrigley takes another e-liquid maker to court over candy branding
Written by Daniel Mollenkamp || 6th February 2018 || Marketing & retailing |
Chewing-gum and confectionery manufacturer Wrigley has filed another US lawsuit against an e-liquid retailer, alleging violation of its trademarks for Skittles and Starburst candies ...
Spanish health authorities investigate IQOS online ad campaign
Written by David Palacios Rubio || 5th February 2018 || Marketing & retailing , Regulatory briefing |
Authorities in the Catalonia region of Spain are investigating whether PMI broke Spanish law with a series of online banner advertisements for its IQOS heated tobacco system ...
Germany’s top five online retailers – high rate of UK and US brands
Written by Nicolás Leonardo Dejtiar || 30th January 2018 || Market reports , Marketing & retailing |
Our latest analysis of the online product range and pricing of the top five German websites a high prevalence of brands from the US and UK ...
E-cig advertisers hope to make those New Year’s resolutions stick
Written by Daniel Mollenkamp || 11th January 2018 || Marketing & retailing |
Several US companies have adopted a similar promotional gimmick, hoping to cash in on New Year’s resolutions to suggest quitting cigarettes by reaching for e-cigarettes ...
The challenging quest to create a brand that’s the Apple of e-cigs
Written by ECigIntelligence || 14th December 2017 || Marketing & retailing |
While other electrical items quickly throw up a clear brand leader (whether they’re a better product or not), no “Apple of e-cigs” – rapidly picked up on by tastemakers for its must-have designer appeal – has yet emerged...
From call centre lackey to e-cig entrepreneur – making small businesses grow in the Philippines
Written by ECigIntelligence || 12th December 2017 || Marketing & retailing |
ECigIntelligence meets some of the small manufacturers and traders characteristic of the fragmented and colourful Filipino e-cigarette market ...
New quarterly online e-liquid and hardware price tracking for the US
Written by Eva Antal || 5th December 2017 || Market reports , Marketing & retailing |
ECigIntelligence has launched a new long-term project to track the online pricing of e-liquid products and hardware categories on the US’s most visited online vape stores ...
Online retailer aims for express e-cig deliveries
Written by Freddie Dawson || 4th December 2017 || Business briefing , Marketing & retailing |
A new website aiming to break into the British e-cigarette market with express deliveries has reached the halfway point in its crowd-funding round with under a month to go. Clouder – a UK-based third-party online aggregator for vape...
It ain’t just what you sell, it’s the way that you sell it – and where
Written by Freddie Dawson || 29th November 2017 || Marketing & retailing |
An e-cig company could be selling the best item available in a category but if it is selling it through the wrong retail channel, it is likely to lose out, according to industry experts ...
Pharmaceutical firm to breeze into vaping by buying e-liquid and hemp oil business
Written by Daniel Mollenkamp || 22nd November 2017 || Marketing & retailing |
Isodiol International, a Canadian-based pharmaceutical producer, is to enter the vaping industry through the acquisition of US e-liquid firm Bradley’s Bioscience ...
Web traffic shows global interest in HnB since Big Tobacco product launches
Written by David Palacios Rubio || 10th November 2017 || Marketing & retailing |
A new market report from ECigIntelligence reveals the growth in global internet traffic to heated tobacco websites since the launch of heat-not-burn products by some Big Tobacco companies ...
German TV channel deletes programme after linking vaping with drugs
Written by David Palacios Rubio || 9th November 2017 || Marketing & retailing |
A German TV station has deleted an episode of a popular series from its website because it inadvertently used the name of a real e-liquid company in a storyline involving the vaping of drugs ...
To Be or not to Be? That’s the question posed by new ad campaigns
Written by Daniel Mollenkamp || 6th November 2017 || Marketing & retailing |
A new advertising campaign for Blu e-cigarettes invites potential customers to “Be bold” – while an FDA programme aimed at retailers bids to keep youth and e-cigs apart ...
US online e-liquid buyers head for bigger bottles at smaller prices
Written by ECigIntelligence || 3rd November 2017 || Marketing & retailing |
Online sales of e-liquid in the US have seen a clear move over the past year towards larger bottle sizes and lower prices, an ECigIntelligence report reveals ...
Experienced UK vapers like to mix and match advanced open systems
Written by ECigIntelligence || 3rd November 2017 || Marketing & retailing |
The UK’s largest online e-cigarette retailers offer more advanced open system kits than basic kits, according to an ECigIntelligence market report ...
No change ahead in e-cig advertising rules, UK minister tells MPs
Written by Freddie Dawson || 2nd November 2017 || Marketing & retailing |
The British government will not review permitted formats for e-cigarette advertising any time soon – but it will review the potential toxicity of Heat-not-Burn (HnB) tobacco products, a junior minister told concerned MPs ...
New York sets out to halve the number of e-cig sellers in the city
Written by Aidan Semmens || 12th October 2017 || Marketing & retailing |
New York City has set out to halve the number of e-cig retailers in the Big Apple with a licensing scheme and a cap on the number of renewals that will be allowed in each district ...
‘Doctor, doctor, your website’s too stylish’ – e-cig firm falls foul of advertising code
Written by Freddie Dawson || 10th October 2017 || Marketing & retailing |
A ruling by the UK’s Advertising Standards Authority calls into question the line between fact and promotion when it comes to the fonts used on websites ...
Big Tobacco firms come to the rescue of major UK e-cigarette wholesaler
Written by Freddie Dawson || 9th October 2017 || Marketing & retailing |
A major UK distributor of tobacco products, including e-cigarettes, is to be kept afloat through loans from JTI and Imperial as it seeks to finalise its own acquisition ...
Big three dominate as Italy’s vape store market bounces back
Written by ECigIntelligence || 20th September 2017 || Marketing & retailing |
After a slump in 2014, the Italian e-cigarette market is on the up again with a large and growing number of vape stores operating around the country, dominated by three highly successful chains ...
E-liquid maker accused of infringing chewing-gum and candy trademarks
Written by Daniel Mollenkamp || 25th August 2017 || Marketing & retailing |
A case brought in a US court, alleging that an e-liquid manufacturer infringed a number of well-known trademarks, may set a future limit on the use of childhood nostalgia in marketing vapour products to adults ...
Shackles eased, but bricks-and-mortar retail in the US is still a tricky business
Written by Daniel Mollenkamp || 17th August 2017 || Marketing & retailing |
Relaxation of the FDA regulations may have eased one headache, but setting up a vape store in the US is still not a decision to take lightly, according to some of the biggest in the business ...
The complex Logic of branding revealed as JT puts out the Lites
Written by Freddie Dawson || 21st July 2017 || Marketing & retailing |
Logic has eaten E-Lites as parent company JT creates one unified global brand; but is it the right decision to put all your e-cig eggs in one branding basket? ...
FDA’s age verification app appears to have little real-world application
Written by Daniel Mollenkamp || 20th July 2017 || Marketing & retailing |
The FDA has launched a smartphone app intended to help retailers verify a customer’s age – but is it actually any use? ...
E-liquid and open-system hardware distribution in France
Written by Migle Malinovskyte || 7th July 2017 || Market reports , Marketing & retailing |
French e-liquids make up around 85% of the total French market, according to our recent vape store survey, which gathered responses from 165 store managers throughout April and May 2017. The remaining 15% of the market is shared...
UK watchdog says Vype website promotions are too promotional
Written by Freddie Dawson || 26th June 2017 || Marketing & retailing , Regulatory briefing |
The UK Advertising Standards Agency (ASA) has ruled against a number of promotions on the Vype website, arguing that the claims and images went beyond offering factual...
Local paper advertisement makes the UK rules clear – by breaking them
Written by Freddie Dawson || 13th June 2017 || Marketing & retailing , Regulatory briefing |
A ruling by the UK’s Advertising Standards Authority against one vape store’s ad may be good news for others – because it clarifies what is acceptable in local...
Young people ‘remember e-cig ads better than tobacco advertising’
Written by Freddie Dawson || 30th May 2017 || Marketing & retailing , Regulatory briefing |
A new study shows that e-cigarette advertising is more successful at creating brand awareness among young Americans than other tobacco-related advertising, and appears to suggest that light regulation could make e-cig ads a route towards...
iQOS is given a warm welcome to South Africa by potential rivals
Written by ECigIntelligence || 25th May 2017 || Business briefing , Marketing & retailing |
The launch of PMI’s heated tobacco device iQOS in South Africa has had a positive reaction even from potential competitors, who hope it will increase general awareness of alternatives to combustible cigarettes....
Lawyers’ warning after Aussie court fines e-cig firms over claims in ads
Written by ECigIntelligence || 18th May 2017 || Marketing & retailing , Regulatory briefing |
An Australian Federal Court decision against three e-cigarette retailers has added a note of caution but little clarity to what companies can say or do on their...
South African company told: prove safety claim for every e-cig model
Written by ECigIntelligence || 18th May 2017 || Marketing & retailing , Regulatory briefing |
Companies looking to use health claims in South African e-cigarette advertising must present robust scientific data for every device, according to a new ruling....
Vape store openings buck the declining trend on UK high streets
Written by Freddie Dawson || 2nd May 2017 || Business briefing , Marketing & retailing |
Vape shops are thought to be the biggest contributors to maintaining business on UK high streets in 2016....
Vape store photo gallery: Organised and tidy in Italy
Written by ECigIntelligence || 1st May 2017 || Marketing & retailing |
A look at some of the vape stores in Italy that are considered to be particularly well organised or have a 'tidy'...
Vape store gallery: Italian stores – Ovale and Puff
Written by ECigIntelligence || 1st May 2017 || Marketing & retailing |
Vape store chains like Ovale or Puff use more of a “clean” design for their shop...
Vape store photo gallery: Italy, May 2017
Written by ECigIntelligence || 1st May 2017 || Marketing & retailing |
Italian vape stores generally make the use of shop windows by means of various promo materials. This works for both chains and individual...
Manufacturers widen the net, selling other brands on their websites
Written by Freddie Dawson || 26th April 2017 || Business briefing , Marketing & retailing |
E-cigarette manufacturers have started selling products from other firms on their own websites. But...
Taking e-cig advertising outdoors
Written by Freddie Dawson || 26th April 2017 || Market reports , Marketing & retailing |
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?...
Choops distances itself from Dali design after legal threat over logo
Written by David Palacios Rubio || 18th April 2017 || Business briefing , Marketing & retailing |
The Californian company behind the e-liquid brand Choops Liquids has changed the logo on its packaging after protests from the owner of the famous Spanish lollipop brand Chupa...
Vape chain avails itself of CDC data to expand beyond 100 U.S. stores
Written by Daniel Mollenkamp || 18th April 2017 || Business briefing , Marketing & retailing |
A company that claims to be America’s premium vape retailer is using data from the U.S. Centers for Disease Control and Prevention (CDC) to identify the most profitable locations for its...
‘Softly softly’ UK Trading Standards approach won’t keep everyone happy
Written by Freddie Dawson || 6th April 2017 || Marketing & retailing , Regulatory briefing |
Not all are happy about a decision to take it easy on violators of the EU Tobacco Products Directive when it formally comes into force in the UK in May....
New Zealand to formally legalise e-cigs, but will ban much advertising
Written by Freddie Dawson || 29th March 2017 || Marketing & retailing , Regulatory briefing |
The government of New Zealand has confirmed that it plans to legalise nicotine-containing e-cigarettes, and embed harm reduction concepts into...
Vape House Marrakech hopes to cash in on European tourist trade
Written by Freddie Dawson || 21st March 2017 || Business briefing , Marketing & retailing |
Vape House, a European vape store chain, will open its first branch in Africa when it unveils a Marrakech store later this year, hoping to trade on European tourists avoiding TPD...
‘Cool and satisfying’ – studies reveal the real reasons why people vape
Written by Daniel Mollenkamp || 13th March 2017 || Business briefing , Marketing & retailing |
The “social image” of vaping may have overtaken smoking cessation as the most popular reason for using e-cigarettes – which many find more satisfying than smoking. Those are the striking conclusions of two recent studies of the perception...
Scottish government consults over plan for extra advertising regulation
Written by Freddie Dawson || 6th March 2017 || Marketing & retailing , Regulatory briefing |
Scotland’s government is to launch a consultation over plans to regulate advertising and marketing of e-cigarettes more tightly than in the rest of the...
Altria ready to put millions behind digital U.S. launch of iQOS
Written by ECigIntelligence || 27th February 2017 || Business briefing , Marketing & retailing |
Altria is set to take a digital approach to launching its iQOS heat-not-burn product in the U.S. but there will be significant costs along the way....
Opinion: Pokémon Go promotion is no lure to catch innocent children
Written by Freddie Dawson || 12th January 2017 || Business briefing , Marketing & retailing |
Opinion: Vape shops aren't using Pokemon Go to lure kids in for a trial in nicotine. But they should be a bit more self-aware when planning promotions....
ECigIntelligence online tutorial makes sense of UK advertising law
Written by ECigIntelligence || 12th January 2017 || Marketing & retailing , Regulatory briefing |
ECigIntelligence has launched a series of professional e-learning courses about key developments in the e-cigarette sector. The first online tutorial tells you all you need to know about e-cigarette advertising in the UK following the implementation of the...
Brand awareness just isn’t a thing with U.S. schoolkid vapers
Written by Freddie Dawson || 12th January 2017 || Marketing & retailing , Regulatory briefing |
Most 11-18 year-olds who use e-cigarettes don't subscribe to any particular brand, a new analysis of U.S. survey data reveals – but those who do know what brand they vape tend to choose the most heavily advertised....
Turn up contrast for better e-cig advertising, research suggests
Written by Freddie Dawson || 12th January 2017 || Business briefing , Marketing & retailing |
Advertisements which highlight the differences between e-cigarettes and tobacco may be more effective at promoting e-cigs than those which play up their similarities, a new study suggests....
Study casts doubt on difficulty in differentiating smoking and vaping
Written by Freddie Dawson || 22nd December 2016 || Marketing & retailing , Regulatory briefing |
A new small-scale study has cast some doubt on the difficulty of differentiating smoking and vaping as well as whether public vaping renormalises tobacco use....
PMI makes progress with big plans for reduced-risk portfolio
Written by Freddie Dawson || 22nd December 2016 || Business briefing , Marketing & retailing |
Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham....
Totally Wicked told sponsorship is legal, despite crossing borders
Written by Freddie Dawson || 19th December 2016 || Marketing & retailing , Regulatory briefing |
St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising - and could run foul of the European TPD ban on cross-border e-cig sponsorship....
U.S. surgeon general’s e-cig report focuses on youth and marketing
Written by Freddie Dawson || 8th December 2016 || Marketing & retailing , Regulatory briefing |
The Office of the Surgeon General has release a major report on youth and e-cigarettes with policy recommendations....
U.S. vape store customers appreciate expertise of retail staff
Written by Freddie Dawson || 7th December 2016 || Business briefing , Marketing & retailing |
U.S. vape shop customers prefer to use tank-devices with flavours other than tobacco, and choose to buy these products from specialists because of their expertise and knowledge, according to a new...
Next-gen chic: London and Milan stores for iQOS and Pebble
Written by Freddie Dawson || 5th December 2016 || Business briefing , Marketing & retailing |
British American Tobacco (BAT) has announced the opening of a retail store in Milan, Italy as part of the launch of its Vype Pebble e-cigarette. It follows closely on from Philip Morris International (PMI) opening a store in...
Lambs to the slaughter: Californian health campaign raises the baa
Written by Freddie Dawson || 25th November 2016 || Marketing & retailing , Regulatory briefing |
A new California public health campaign has labelled vapers as “stupid...
E-cig retailer VaporBeast acquired by tobacco company in $27m deal
Written by Freddie Dawson || 24th November 2016 || Business briefing , Marketing & retailing |
American e-cigarette retailer VaporBeast has been bought by a tobacco products company Turning Point Brands for around $27m...
States cannot go further than FDA on labelling, judge says
Written by Freddie Dawson || 18th November 2016 || Marketing & retailing , Regulatory briefing |
A federal judge in California has said that e-cig products only have to comply with FDA rules on labelling, and that state law can’t impose more rigorous...
Reynolds expands U.S. distribution of Vuse Vibe tank system
Written by Freddie Dawson || 17th November 2016 || Business briefing , Marketing & retailing |
R.J. Reynolds Vapor Co. has expanded U.S. distribution of its Vuse Vibe pre-filled tank system to more than 25,000 retail...
E-cig brands “must be dramatic to stand out at conventions”
Written by Freddie Dawson || 10th November 2016 || Business briefing , Marketing & retailing |
Companies must work harder to stand out at industry events or face becoming lost in a sea of competition, according to a recent award winner....
Can e-cigs be more profitable than tobacco in convenience stores?
Written by Freddie Dawson || 10th November 2016 || Business briefing , Marketing & retailing |
Convenience stores can improve their business by stocking less tobacco and more e-cigarettes, a new report...
BAT to start trials of Glo HnB product in Japanese stores
Written by Freddie Dawson || 8th November 2016 || Business briefing , Marketing & retailing |
BAT says its Glo heat-not-burn product will be available in Japan from mid-December. It is running a test trial in one city before launching the product nationwide....
Blu launches TPD range, offers deep discounts on older product
Written by Freddie Dawson || 4th November 2016 || Business briefing , Marketing & retailing |
Fontem’s Blu brand has launched a range of e-cigarettes compliant with the EU Tobacco Products Directive (TPD) ahead of the May 2017...
Pax Labs acts to solve supply problems, end price gouging
Written by Freddie Dawson || 25th October 2016 || Business briefing , Marketing & retailing |
Pax Labs has faced price gouging problems after mistakes led to insufficient demand. But it anticipates it will have fully fixed the problem by early next year....
E-cigarette researchers outraged by charities’ “threatening” letters
Written by Freddie Dawson || 11th October 2016 || Marketing & retailing , Regulatory briefing |
Scientists and researchers have said that anti-smoking charities are acting like the anti-Communist zealots of the 1950s McCarthy era in trying to keep them away from an international conference on tobacco and nicotine. One public-health expert said: “The...
Alliance challenges French ad ban on freedom of speech grounds
Written by Freddie Dawson || 7th October 2016 || Marketing & retailing , Regulatory briefing |
A ban on e-cigarette advertising in France has been challenged by an alliance of five pro-e-cig organisations, which plan to take the matter to the country’s highest...
Utah acts against “deceptive” e-cig firm which changed its name
Written by Freddie Dawson || 7th October 2016 || Marketing & retailing , Regulatory briefing |
The state of Utah is taking action for a second time against an e-cigarette company accused of unscrupulous and misleading selling...
UK advertising code could allow e-cig brands to make health claims
Written by Freddie Dawson || 6th October 2016 || Marketing & retailing , Regulatory briefing |
A new UK government body consultation will look at possibilities for new rules on e-cigarette advertising in the UK including whether limited health claims should be permitted for non-medically licensed e-cigs....
JAC Vapour advertising is linked to UK smoking cessation campaign
Written by Freddie Dawson || 4th October 2016 || Business briefing , Marketing & retailing |
Scottish e-cig brand JAC Vapour is looking to take advantage of the growing support for e-cigarettes from Public Health England (PHE) by running an advertising promotion tied in to a national smoking cessation campaign....
JTI prepares Japan-wide Ploom Tech launch, but iQOS gains ground
Written by Freddie Dawson || 29th September 2016 || Business briefing , Marketing & retailing |
Japan Tobacco (JTI) has ramped up production of its Ploom Tech e-cigarette in preparation for a nationwide launch across Japan, following successful trials in the city of...
JTI testing e-cigarette display shelves for retailers
Written by Freddie Dawson || 27th September 2016 || Business briefing , Marketing & retailing |
Japan Tobacco International (JTI) wants to know whether tobacco shelves in stores can easily be modified to accommodate...
European e-cig firms face complex point-of-sale marketing rules
Written by Freddie Dawson || 26th September 2016 || Marketing & retailing , Regulatory briefing |
A new report shows how different point of sale advertising restrictions are in six EU member states....
Turkey blocks consumer access to online e-cigarette forum
Written by Freddie Dawson || 22nd September 2016 || Marketing & retailing , Regulatory briefing |
Turkey is preventing its citizens from accessing the country’s most popular vaping forum, amid an apparent stiffening of e-cigarette...
As regulation bites, many Polish Websites stop selling e-cigs
Written by Freddie Dawson || 18th September 2016 || Business briefing , Marketing & retailing |
A ban on distance sales in Poland is transforming a well-established e-cigarette market....
Canadian research shows kids vape for coolness, adults for cessation
Written by Freddie Dawson || 15th September 2016 || Business briefing , Marketing & retailing |
Two new studies out of Canada come to different conclusions for the motivations of adults and children in taking up vaping....
Tabloid journalists’ exposure to advertising study leads to hysteria
Written by Freddie Dawson || 14th September 2016 || Marketing & retailing , Regulatory briefing |
A new study investigating young people’s perceptions of vaping and smoking has generated dramatic media headlines in the UK despite the tentative nature of the research...
Most e-cig suppliers make false claims, U.S. researchers charge
Written by Freddie Dawson || 23rd August 2016 || Marketing & retailing , Regulatory briefing |
The majority of e-cig manufacturers and retailers have violated U.S. regulations about making health claims, according to a new...
Australian-U.S. study finds e-cig ads create desire in former smokers
Written by Freddie Dawson || 12th August 2016 || Marketing & retailing , Regulatory briefing |
A new study of former smokers found that they are reminded of smoking and have some desire to use an e-cig after viewing e-cigarette advertising....
An analysis of brand building: Gaïatrend and Alfaliquid
Written by Freddie Dawson || 4th August 2016 || Business briefing , Marketing & retailing |
A new e-liquid in the American market is banking on simplicity to set it apart from the crowd....
E-cigs on Twitter: negative sentiment versus enthusiastic bots
Written by Freddie Dawson || 21st July 2016 || Business briefing , Marketing & retailing |
A new study has found that Twitter messages have grown more negative in outlook over time and that a significant amount of the content is automatically generated....
Vape stores should be made to register, U.S. academics argue
Written by Freddie Dawson || 19th July 2016 || Marketing & retailing , Regulatory briefing |
A new study from North Dakota says few vape stores comply with the state’s public vaping laws....
Singapore convicts and fines three e-cigarette sellers
Written by Freddie Dawson || 18th July 2016 || Marketing & retailing , Regulatory briefing |
Three Singaporean e-cig retailers have been fined for attempting to import and sell e-cig hardware in the country....
Brexit: call for UK to reverse ban on e-cig advertising
Written by Freddie Dawson || 1st July 2016 || Marketing & retailing , Regulatory briefing |
The Advertising Association in the UK has called for bans on e-cigarette advertising in various media to be lifted, while the Advertising Standards Authority (ASA) found no problem with an advertisement in the recent “Just you and Blu”...
Scottish-themed e-liquid is vivid orange, and not made from girders
Written by Freddie Dawson || 27th June 2016 || Business briefing , Marketing & retailing |
A new e-liquid flavour is targeting one of the narrowest niches yet addressed by the e-cigarette industry: fans of the Scottish soft drink...
British TV switched off, but Blu’s cattle herder keeps going
Written by Freddie Dawson || 22nd June 2016 || Business briefing , Marketing & retailing |
Last month’s e-cigarette commercials on British TV as part of Blu’s “Just you and Blu” campaign will probably prove to be the last ever in the country, but the Imperial Brands subsidiary is continuing with advertising in...
Australian watchdog takes retailers to court over safety claims
Written by Freddie Dawson || 21st June 2016 || Marketing & retailing , Regulatory briefing |
Two e-cigarette retailers face Australian court proceedings after the country’s consumer watchdog filed charges alleging they had made false and misleading claims about the safety of their...
All UK “lite” brands will have to change their names
Written by Freddie Dawson || 17th June 2016 || Marketing & retailing , Regulatory briefing |
All British e-cigarette brands marketed as “lite” will have to change their names in order to comply with the EU Tobacco Products Directive (TPD), at an estimated cost of £23m (€30m,...
Altria praised for handling of Green Smoke product recall
Written by Freddie Dawson || 13th June 2016 || Business briefing , Marketing & retailing |
Altria subsidiary Nu Mark has successfully launched a recall for some of its Green Smoke chargers. But is all of the industry ready to act if things go suddenly wrong?...
Can social media shed light on the state of vaping?
Written by Freddie Dawson || 8th June 2016 || Marketing & retailing , Regulatory briefing |
Two new studies have set out to demonstrate the assistance that mass data sets from the Internet can give to future e-cigarette...
Online age verification: industry-body members no better than others
Written by Freddie Dawson || 29th May 2016 || Marketing & retailing , Regulatory briefing |
Membership in a trade association is no guarantee that online e-cigarette sellers will adopt measures such as warning labels and age verification, according to a new U.S. study, despite industry bodies often arguing that their members lead the...
Studies on youth and advertising rely on already-familiar data
Written by Freddie Dawson || 26th May 2016 || Marketing & retailing , Regulatory briefing |
Two new studies on the correlation between youth vaping and e-cigarette advertising are likely to be used to support calls for regulation of marketing – but they may add less to the debate than they seem, being based...
Point-of-sale restrictions “could be overkill, despite youth vaping link”
Written by Freddie Dawson || 15th April 2016 || Marketing & retailing , Regulatory briefing |
A new study has shown some relation between e-cigarette point-of-sale (POS) advertising and youth uptake of e-cigs. But the authors urge people to not jump to conclusions because of the results....
Clear leaders emerging as U.S. online traffic patterns settle down
Written by Freddie Dawson || 30th March 2016 || Business briefing , Marketing & retailing |
Consistent patterns in Website traffic could be a sign that the U.S. online e-cigarette sector is maturing, a new ECigIntelligence report...
State advertising restrictions running into constitutional problems
Written by Freddie Dawson || 25th March 2016 || Marketing & retailing , Regulatory briefing |
Attempts to regulate e-cigarette advertising in some U.S. states are falling foul of constitutional law, a new ECigIntelligence in-depth report...
New vape stores help keep Britain’s shopping streets alive
Written by Freddie Dawson || 23rd March 2016 || Business briefing , Marketing & retailing |
Vape stores are helping revitalise Britain’s shopping streets, according to a new...
British city council to advocate vaping on No Smoking Day
Written by Freddie Dawson || 9th March 2016 || Marketing & retailing , Regulatory briefing |
Bristol City Council is openly advocating for the use of e-cigarettes as part of nicotine replacement therapy proceedings, marking a change from normal local government views on e-cigs....
Researchers developing automated tweet collection tool
Written by Freddie Dawson || 4th March 2016 || Business briefing , Marketing & retailing |
A team of U.S. researchers are in the process of creating a system for collecting e-cigarette data from Twitter. The group has set up a series of algorithms that enable a computer program to automatically sort through large...
UK firms concerned over lack of advertising guidance
Written by Freddie Dawson || 1st March 2016 || Marketing & retailing , Regulatory briefing |
E-cig firms are upset over a lack of clarity on what might be allowable on websites post UK TPD implementation....
Majority of retailers still selling to under-18s
Written by Freddie Dawson || 1st March 2016 || Marketing & retailing , Regulatory briefing |
An operation by Trading Standards officers in the UK town of Plymouth found that 9 out of 15 retailers still sold e-cigarette products to customers under the age of 18....
Which is the biggest e-cig brand? It’s not an easy question
Written by Freddie Dawson || 18th February 2016 || Business briefing , Marketing & retailing |
Analysis of new data from Nielsen in the UK shows how difficult it is to establish with certainty which companies are leading the e-cigarette...
Advertising “increases awareness, but not adoption” of e-cigs
Written by Freddie Dawson || 17th February 2016 || Business briefing , Marketing & retailing |
A new study has shown that e-cig advertising, particularly on TV, has created an impression on smokers but has had little actual impact on e-cigarette uptake....
“Retweeting may be hazardous to public health” – study
Written by Freddie Dawson || 14th February 2016 || Business briefing , Marketing & retailing , Regulatory briefing |
Public-health authorities should monitor e-cigarette firms on social media more closely to prevent non-vapers being tempted into trying nicotine products, new research...
Do TV commercials persuade young people to try vaping?
Written by Freddie Dawson || 27th January 2016 || Business briefing , Marketing & retailing , Regulatory briefing |
TV ads seen by young people may lead them to start vaping later, researchers claim in a report which is likely to add further fuel to the debate over e-cigarette marketing – a debate where studies that detect...
CDC report on kids and e-cig advertising may be flawed
Written by Freddie Dawson || 12th January 2016 || Marketing & retailing , Regulatory briefing |
As the advertising spend of U.S. e-cigarette suppliers escalates, they are continuing to use themes such as independence, rebellion and sex to sell their products – and their advertisements are prompting interest among the many young people who...
U.S. vape shops focus on customer experience in-store
Written by Freddie Dawson || 15th December 2015 || Business briefing , Marketing & retailing |
A new report highlights the importance of seating and the creation of a “vape lounge” experience in U.S. vape...
Pax to stop using advertising models who look under 30
Written by Freddie Dawson || 7th August 2015 || Business briefing , Marketing & retailing |
Pax Labs will ensure all future advertising campaigns feature models that look more than 30 after hearing feedback from its first Juul e-cigarette campaign....
TV, point of sale dominate European e-cigarette advertising
Written by Freddie Dawson || 30th June 2015 || Business briefing , Marketing & retailing |
European consumers see TV ads for e-cigarettes nearly as often as point-of-sale promotions, but there is a significant divide between east and west in terms of frequency and impact, according to a new...
CDC ads are aimed at tobacco, not vaping (will anyone notice?)
Written by Freddie Dawson || 31st March 2015 || Marketing & retailing , Regulatory briefing |
A new advertising campaign from the U.S. Centers for Disease Control and Prevention (CDC) has sent shock waves through the e-cigarette sector, with many claiming it demonstrates official bias against the products. But is that a fair reading...
E-cigarette ads could increase smokers’ desire for tobacco
Written by Freddie Dawson || 26th March 2015 || Marketing & retailing , Regulatory briefing |
Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication...
Consumers who see e-cig ads more likely to trust products
Written by Freddie Dawson || 17th March 2015 || Business briefing , Marketing & retailing , Regulatory briefing |
TV and radio advertising has a strong effect on consumers’ perceptions of e-cigarette safety, new research...
Medical supporters of e-cigs rally for social media campaign
Written by Freddie Dawson || 18th February 2015 || Marketing & retailing , Regulatory briefing |
A new initiative seeking to unite scientific and medical supporters of e-cigarettes is planning a “thunderclap” through social media this...
Totally Wicked targets hearts and minds in TPD conflict
Written by Freddie Dawson || 5th February 2015 || Marketing & retailing , Regulatory briefing |
UK e-liquid producer Totally Wicked is hoping to drum up support for its challenge to the European Union’s Tobacco Products Directive (TPD) through a new...
NJOY is top brand in U.S. stores, while Ten Motives leads in UK
Written by Freddie Dawson || 4th February 2015 || Business briefing , Marketing & retailing |
The latest analyses of the U.S. and UK e-cigarette markets have put new brands on top. Who leads two of the most important e-cig markets in the world?...