Huge ads for Myblu are turning heads at Hamburg central railway station – before a pending update of German advertising law that could spell an end to such campaigns ...
The Russian Federal Anti-monopoly Service has rejected a complaint by the International Confederation of Consumer Societies that IQOS display stands in stores violated federal advertising rules ...
“Some people think that vaping is not a big deal, but that is just an illusion.” That’s the start of a new TV ad, one of a series featuring street magician Julius Dein launched on teen-focused networks by...
Vape shops have been opened in two NHS hospitals in England, underlining the increasing endorsement by the UK medical profession of vaping as a tool to quit smoking ...
A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional.
A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the...
They say nostalgia isn’t what it used to be, but it’s a time-served element in many a successful brand – and e-liquid companies have found it a useful tool to create an image ...
During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into the relevant published...
ECigIntelligence takes you through some of the vape stores and traditional retail outlets found in a selection of the countries that have been reported on ...
UK vape retail is consolidating, with fewer new vape stores appearing on the high street – but some companies are still investing, and the future may belong to big chains ...
Asda is to stock products from independent company Doozy Vape, which means one of the UK’s biggest supermarket chains now carries 16 different vaping ranges across various stores ...
Effective use of social media may have been responsible for Juul’s remarkable success in the US e-cig market, suggests a new report that correlates the brand’s sales with its profile on YouTube, Instagram and Twitter ...
Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising ...
Vape shops are springing up across Japan, attracting a mix of those wanting to quit smoking and gadget-loving hobbyists, despite a ban on nicotine e-liquid and the most developed heat-not-burn (HnB) sector in the world ...
A vaping versus pharma fight over advertising has emerged in evidence being given to the UK government, with Johnson & Johnson for Big Pharma taking on the UK Vaping Industry Association (UKVIA) ...
Ethics, health and humour are three of the most popular ways e-cigarette companies are trying to market their brands in New Zealand, as the promise of legalisation brings with it the threat of regulation to come ...
In another media coup for British American Tobacco (BAT) and its subsidiary VIP, a light-hearted survey of vaper flavour wish lists has been making the news rounds. And it turns out Brits just love their roast dinners ...
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy ...
Across the e-liquid industry, brands are finding enterprising ways to swap the standard glass bottle and cardboard box for something that makes them stand out while also sometimes adding to their brand story ...
How does one brand of e-liquid stand out from the crowd? ECigIntelligence talks to the owners and creators of some of the more successful brands to learn some of their marketing secrets ...
With almost half of all e-cigarette sales in the UK coming from high street vape stores, it’s clear that the country has one of the most well-developed over-the-counter markets in the world ...
E-cigarette importers and retailers across the Middle East appear to be doing thriving business, despite various prohibitions that have been imposed in countries across the region ...
A study at a top US university claims to have found “significant amounts of toxic metals, including lead” leaking from some e-cig heating coils and present in the inhaled vapour. But the research may be fatally flawed ...
PMI and the Ferrari Formula 1 team have confirmed their partnership for the 2018 Grand Prix season, but the IQOS logo has not yet appeared on the Italian team’s new car ...
A US advocacy and consulting group believes it has come up with a product that enables consumers to sample e-liquid and still conform to the US Food and Drug Administration’s (FDA’s) sampling restrictions. The Cating Group launched its...
A new study has found that found that a closer relationship with health professionals could lead to an increase in business – despite both staff and customers not considering smoking cessation as the main role of a vape...
In a move welcomed by both public health officials and vape stores, New Zealand’s second-largest supermarket group has begun trialling the sale of non-nicotine e-cigarettes in a bid to make up for falling tobacco sales ...
Chewing-gum and confectionery manufacturer Wrigley has filed another US lawsuit against an e-liquid retailer, alleging violation of its trademarks for Skittles and Starburst candies ...
Authorities in the Catalonia region of Spain are investigating whether PMI broke Spanish law with a series of online banner advertisements for its IQOS heated tobacco system ...
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