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UK advertising authority catches more vaping brands promoting on TikTok

Months after clarifying that no commercial content associated with vaping – either marketing or informational – can appear on social media platform TikTok, the UK Advertising Standards Authority (ASA) has ruled against four e-cigarette brands whose products were promoted by influencers on the site.

ASA told Chinese vaping brands Zovoo and Innofly as well as the UK-based companies Vapes Bars and The Disposable Vape Store that the posts promoting their products and services on the site should be removed, as they violate UK laws on advertising.

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Tiziana Cauli

Senior reporter
Tiziana is an Italian journalist from Sardinia. She has worked for both international and local media in Italy, South Africa, France, Spain, the UK, Lebanon and Belgium. She also worked as a communications manager for several international NGOs in the humanitarian sector. Tiziana holds a degree in Political Science and a PhD in African Studies from the University of Cagliari and she’s a graduate of the Carlo De Martino school of journalism in Milan.

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