88Vape maker lands £25m distribution deal with Elf Bar and Lost Mary

UK fast-moving consumer goods company Supreme expects to see a new distribution deal with Elf Bar push revenue from its e-cigarette business past the £100m mark for the first time.

The deal, generating an addition £25m-plus this financial year, will build on a record performance in the 2022-23 financial year that saw revenues already nearly double those of the previous year.