Advertising “increases awareness, but not adoption” of e-cigs

A new study has shown that e-cig advertising, particularly on TV, has created an impression on smokers but has had little actual impact on e-cigarette uptake.

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Freddie Dawson

Senior contributing editor

Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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Advertising “increases awareness, but not adoption” of e-cigs

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