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News analysis

Major supermarket deals help make it a good year for UK discount brand 88Vape

Written by || 14th April 2022 || News analysis | Marketing and Retailing | GeographiesEurope United Kingdom

The UK supplier behind low-cost e-liquid brand 88Vape expects to post a decent rise in revenue from its vaping division for the year ended 31st March, thanks to new listings with major supermarket chains Sainsbury’s and Morrisons as well as continued growth across all its discount retailers.

Distribution company Supreme forecasts a 10% revenue growth in its vaping division from last year, when it reported revenues of £39.5m based on a claimed 1m regular users worldwide. It also expects to report an overall revenue of over £130m, compared with £122m in 2021.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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