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News analysis

BAT takes Danish government to court, claiming e-cig restrictions are illegal

Written by || 4th May 2022 || News analysis | Major brands | Regulation and Legislation | GeographiesDenmark Europe

British American Tobacco (BAT) and its subsidiaries Nicoventures and House of Prince have sued the Danish government over legislation which came into force in 2021.

The new laws, voted through by the Danish Parliament, the Folketing, in December 2020, are part of the government’s action plan to prevent young people from becoming nicotine-dependent. They include higher age limits, restrictions on flavours and aromas, marketing bans for e-cigarettes and nicotine pouches, and a ban on tobacco products being displayed in stores.

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ECigIntelligence

This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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