E-cigarettes in Denmark

Despite initial tough restrictions, after transposing the EU TPD in 2016, Denmark relaxed its tougher stance and the market began to grow. This page provides all of our material relating to Denmark and its vaping market. This includes all of our full-length Danish market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

Vaping landscape in Denmark

Denmark transposed the EU’s Tobacco Products Directive (TPD) on 7th June 2016. It sets the basis for further regulation, while focusing on public place usage and sanctions for non-compliance.

In a population of 5.6m, there are roughly 250,000 vapers in the country. Denmark has historically been tough on e-cigarettes, as nicotine-containing e-cigarettes could only be sold as pharmaceutical products or once a medical licence was obtained. We believe there was illegal online trade before the implementation of the TPD. The new regulations eliminated the need for pharmaceutical licensing of e-liquids.

Vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products, as long as they were notified six months before being placed on the market. This has lead to the growing share of offline e-cigarette sales. We are currently seeing that physical vape stores are leading the e-cig offline retail market, with just a small share allocated to offline mainstream retail.